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What Will Digital Marketing Look Like in 2021?

What Will Digital Marketing Look Like in 2021?

people will still be told told to stay home in 2021

What Will Digital Marketing Look Like in 2021?

Although 2020 is finally over, there are still a lot of questions that we can’t answer.

How soon until we know how effective the new vaccine for COVID-19 is?

When will the pandemic end?

When will we return to business as usual?

For small business owners, that last question looms large. With COVID-19 cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape.

Because there are so many unanswered questions, the marketing trends for 2021 have a slightly different focus than might be the case in a typical year. Here’s what’s on the horizon.

Focus on Customer Retention

I’ve talked a lot before about how much less it costs to retain customers than to win new customers. In 2021, it’s going to make a lot of sense to put your marketing budget into customer retention. Holding steady in a global crisis qualifies as a win.

Social media and email are the best tools you have available to drive customer retention. By encouraging existing customers to follow you on Facebook or subscribe to your list, you’re gaining the ability to stay in touch with them. You can offer special deals, keep them informed, and remind them of why they chose your product or service in the first place.

Product and Service Availability as a Priority

We’ve all experienced issues with product availability as well as with delayed deliveries due to the pandemic. The key to customer retention in 2021 is ensuring that your customers have access to your products and services. And, if they don’t, letting them know why.

If you have the financial wherewithal, then it may make sense to increase your inventory and beef up your fulfillment to make sure that you can ship products out quickly. For companies providing services, you may need to think about alternative or extended hours, curbside pickup, and other adaptations to meet your customers' existing needs. At the same time, you’ll need to communicate clearly about delays and shortages to minimize the risk that customers will abandon you for a competitor.

Marketing Automation

Marketing automation has been a trend in digital marketing for years now and that’s not going to change. 51% of companies were already using marketing automation as of the end of 2019 with a slight edge to B2C companies. However, 58% of all B2B companies said they planned to add automation.

Automation can include everything from simple fixes such as email autoresponders to complex solutions such as chatbots and digital assistants. Chatbot technology is within reach thanks to free chatbot builder tools like Manychat — which is what our company uses. You don’t need to pay a programmer to build an effective bot.

Want some creative ideas for a chatbot or want to find out if they are right for you? Check out one of our latest pieces on the subject

chatbot developer near me

Here at JVI Mobile Marketing, our CEO is actually a chatbot marketing expert and even wrote a book about it. We would love to help build you a bot that’s right for you and your business needs. Want to learn more about chatbots? Click here.

Interactive Content

There’s no doubt that there’s still room for static content, meaning content that your followers read, watch, or listen to on their own. That said, one of the biggest content trends for 2021 is the rise of interactive content as a way of engaging customers and providing value at the same time.

Interactive content can take many formats, including:

  • Calculators
  • Quizzes
  • Questionnaires
  • Games
  • Polls
  • Interactive Videos
Women interacting with phone in 2021

The reason for the rise is two-fold. First, interactive content is fun for your followers and can make them feel more engaged with your company and brand. Second, the data you collect – whether it’s in the form of quiz responses or information entered in a calculator – will help you learn about your audience. You can use the information you collect to fine-tune your marketing and increase new customer acquisition and customer retention.

List Segmentation

Another key element of customer retention is list segmentation. With marketing budgets shrinking, it is far more cost-effective to segment your list than it is to send the same emails to everyone expecting to get a high conversion rate.

Segmentation can be done using any factors you choose, including:

  • Previous purchases
  • Product preferences
  • Location
  • Industry

You have the option of segmenting your list based on the data you’ve collected from your subscribers or asking them to self-segment by sending out a survey or email where they can opt into and out of your content. Either way, the result is better targeting and a higher return on your investment.

Automated Bidding for Google Ads

In-house automation isn’t the only way to streamline your marketing in 2021. While automated bidding for Google Ads isn’t new – it was first introduced four years ago – it has been greatly improved in the past year.

The benefits of automated bidding are clear. By taking advantage of automation and letting it handle bidding adjustments, you can dedicate your valuable time to improving your PPC ads and increasing your marketing ROI.

Optimizing for Voice Search

Voice search optimization isn’t an option anymore – it’s a must. 40% of all internet users in the United States have used voice search and those numbers are only going up. So if in 2021 you’re ignoring voice search in your optimization efforts, you’re making a mistake.

You can optimize for voice search by making the content on your website conversational and accessible. Keep in mind that conversational still needs to apply to your audience. If you own a B2B tech company, your audience’s conversation may include jargon.

Instead of focusing on short keywords, try building your content around common questions and responses. Using questions in your blog headings and other content – and having a robust FAQ on your website – will make it easy for potential customers to find you using voice search.

Non-Linear Buying Journeys

The rise of digital has undoubtedly shaken up traditional marketing. When you consider the many ways that a potential customer can learn about a company or product, it’s hardly surprising that you can’t count on a linear buying journey to be the result.

How to respond? The trend is toward an omnichannel marketing strategy that includes:

  • Website content
  • Social media
  • Advertising
  • Mobile apps
  • Chatbots

Your goal should be to provide any customer or potential customer with a seamless experience across channels. Customers should get the same tone and information on Facebook that they do from a chatbot on your website, your mobile app, or your landing page.

Overall, agility is going to be the name of the game in digital marketing in 2021. We can’t know yet what the new year will hold, but businesses that remain flexible and adaptable have the best chance of continued growth and success.

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How to Offer More Value to Your Customers During a Pandemic

How to Offer More Value to Your Customers During a Pandemic

How to Offer More Value to Your Customers During a Pandemic

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services.

It’s a lot for anybody to deal with at a time that’s already stressful.

The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run.

That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and complicated.

The Pandemic by the Numbers

Let’s start with some statistics that help to paint a picture of what value your customers might need during this difficult time.

The takeaway here is that the pandemic has made a significant impact on both consumer confidence and consumer spending. If you want your customers to continue buying from you, you must give them a reason to do so.

Focus Value on What Your Customers Are Feeling

The first thing you’ll need to do is to make sure that your customers know you understand what they’re feeling. Some of the most common emotions right now are:

  • Fear
  • Uncertainty
  • Sadness
  • Doubt

In the marketing world, you probably know about FUD – fear, uncertainty, and doubt. In normal times, there’s a tendency for marketers to try to create a sense of uncertainty or fear, such as FOMO, the fear of missing out.

That’s not a good idea during the pandemic because people are already feeling those things. You don’t need to do anything to incite those emotions. Instead, your job is to empathize with them. Consumers are far more likely to buy from a company that understands them than with a company that only seems to be out to make money.

Communicate Your Empathy Effectively

Understanding your customers is one thing, but it won’t matter if you can’t effectively communicate your empathy. That means focusing on clear, compassionate communication that reassures your target audience.

What does that look like? Here are some possibilities:

  • Putting a COVID-19 statement on your website and making it apparent what you’re doing to keep your customers safe. Examples may include social distancing markers and procedures, escalated cleaning, and shipping precautions.
  • Sending an email series addressing your customers’ concerns and detailing how you can help.
  • Engaging more frequently on social media and encouraging your audience to share their thoughts and feelings with you.

The focus should be on letting your customers know that you’re there to help. If they know that, they’ll be more likely to buy from you even if they’re not buying from other businesses.

Offer Increased Value

customer getting more value by being able to order online

Since consumers are mostly spending only on essentials, it’s your job to offer as much value as possible to your customers to encourage them to buy from you. Small business owners are getting creative. Here are some things I’ve noticed:

  • An increase in online ordering options, including expanded ordering, delivery, and payment options.
  • Addition of new product and service options, including things like delivery, curbside pickup, and by-appointment in-person services.
  • Creation of new products and bundles designed to meet the needs of people as they quarantine and work from home.

It’s no accident that many apparel companies, for example, have started to manufacture and sell masks. There’s a huge need for them and a natural desire for people to get masks they like. Selling products and services that meet the immediate needs of your customers is a good way to stay relevant.

Refocus Your Marketing on Digital

Your marketing focus during the pandemic should be fine-tuned to reflect the needs and wants of your customers. For many small businesses, that means doubling down on digital spending and solutions.

Your customers may need:

  • Additional online ordering and delivery options
  • Additional payment options
  • Increased communication on social media
  • More emails offering them immediate value and solutions to their problems

You may also want to consider allowing customers to sign up for text updates in addition to email.

Revamp Your Budget

Finally, you should take a close look at your budget – both for marketing and operations – and reallocate your resources accordingly.

For example, if you have applied for and received a PPP loan to cover your payroll, you may be able to put some extra money into marketing. Search engine marketing and social media marketing are both useful right now as people hunker down at home and spend more time online.

If you’ve had to lay off employees or downsize your office, you may have money in the budget that can be repurposed. Or you may need to cut across the board. Either way, it’s a good idea to review your marketing mix and figure out what’s going to work for you in the short term.

It’s also worth noting that the reallocation process should include testing. It may take some trial and error to arrive at the most effective marketing mix. It’s useful to view your budget as a fluid thing and be willing to reallocate funds as needed.

The bottom line? The COVID-19 pandemic has caused a lot of stress for small business owners, but it also represents an opportunity to realign your business’ value with your customers’ needs. Your willingness to meet the challenges head-on can help you to solidify your brand, ensure customer loyalty, and protect your business in the long term.

Set up an appointment with JVI Mobile Marketing to discuss how we can help you offer your customers more value!

How Chatbot Marketing Works 101

How Chatbot Marketing Works 101

Hello, and welcome to chatbot marketing 101!

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.

Not anymore.

In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create.

That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business.

By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.

What is a Chatbot?

Chatbot is short for chatterbot. A chatbot is a computer program and a form of Artificial Intelligence. It uses something called Natural Language Processing (NLP) to simulate human speech.

When programmed properly, a chatbot can interact with customers on your website, on social media, or via a messaging app such as Messenger, WhatsApp, Slack, or Kik.

If you’re like a lot of small business owners, you might hear ‘artificial intelligence’ and default to thinking that it’s going to be hugely expensive and time-consuming to incorporate AI or a chatbot into your marketing. As you’ll see, that’s not the case.

How Does Natural Language Processing Work?

I want to say more about NLP because it’s a big part of what makes chatbots work. I’m not a programmer or an AI expert, but here are some things you should know.

Natural Language Processing is what allows users to type a question into a chatbot and get a relevant, useful response. In other words, it allows the chatbot to interpret the question correctly even if it is not worded in a way that’s standard or grammatically correct.

As human beings, we have built-in NLP. If someone talks to us and misuses a vocabulary word or uses an incorrect verb form, we can still understand them in most cases. That’s because our brains auto-correct the mistakes they made and tell us the intention behind their words.

NLP allows chatbots to understand conversational intent. It knows what a customer wants to ask even if the customer doesn’t word it in an expected way.

If you want an idea of how NLP works, pay attention the next time you use a virtual assistant such as Alexa, Siri, Cortana, or Google Voice. You’ve probably noticed that these assistants can grasp your meaning even if you misspeak or stumble over your words. That’s because they use NLP to get at the meaning behind your words.

Pretty cool, right?

What Are the Benefits of Chatbot Marketing?

Now that you have a basic understanding of how chatbots work, let’s talk about their applications in marketing. Chatbot use was already on the rise, but the COVID-19 pandemic has made their benefits more apparent than they were before.

Using chatbots in your marketing can help you:

  • Provide around-the-clock customer support and service – chatbots are always ready to help
  • Redirect customers to self-service options and make their experience more enjoyable
  • Triage incoming customer service requests to flag the ones that need your attention
  • Speed up your service and reduce waiting times for customers
  • Move people through your sales funnel quickly
  • Suggest products and services for potential customers to try

What I hope you can see from this list is that chatbots, when used properly, can speed up the process of turning a visitor to your website or social media page and turning them into a lead, and then into a paying customer.

By collecting information to qualify leads, they can allow you to focus your attention on the people who are most likely to buy from you. And, if you own a retail business where lead nurturing isn’t a big concern, they can direct customers to the products they’re most likely to buy.

In other words, chatbots provide in-the-moment interaction at an affordable price.

How Much Does It Cost to Build a Chatbot?

When I talk to small business owners about chatbot marketing technology, their most common objection is the price. The perception of anything related to artificial intelligence is that it will be both expensive and complicated. Let’s get the cost part out of the way.

If all you want is a simple chatbot to handle basic customer interactions, you can use a chatbot builder and create one for very little money. Examples of builders include:

Some of these builders, such as Flow XO, offer free trials or even free versions. Opting for one of them will limit your programming choices, but it’s a good way to familiarize yourself with bots and get a first-hand look at how they can help your business.

Even if you opt for a paid subscription, you can build a simple chatbot for under $1,000. Of course, some businesses spend far more than that for custom chatbots, but you don’t need to do that to reap the benefits of chatbot marketing.

Isn’t Building a Chatbot Complicated?

The second main objection to chatbot marketing is that building a chatbot is complicated. As you’ve probably guessed, using one of the chatbot builders I’ve listed above takes the guesswork out of chatbot programming.

If you were to try to build a chatbot from scratch, there’s no question that you would need experience with both computer programming and AI. It’s not a job for amateurs. But using one of the builders, most of which use simple drag-and-drop technology, makes it as easy as starting a free blog or creating a meme.

Please don’t let fears about the technical aspects of chatbots keep you from using them. Those fears aren’t realistic – and you’ll be missing out on one of the best ways to market your business.

How Chatbot Marketing is Used

Now that you have a framework for understanding chatbots, let’s dig into some of the ways that you can use chatbots in marketing. There are layers of technology, starting from basic and going all the way up to include advanced bots. Most small business owners will start with the basics.

Autoresponders

The first tier of chatbot strategy is so simple that you won’t even need to build a chatbot to use it. On Facebook Messenger, businesses have the option of setting up an autoresponder that will reply to messages instantly, letting customers know that you’ll reply to them as soon as you can.

While autoresponders won’t really shorten your lead time or help you convert customers, they can satisfy the need for an instant response, making potential leads feel that you’re paying attention and giving them reassurance that they’ll hear from you soon.

List Notifications

The next tier of sophistication involves building what amounts to a list and using a messaging app to send notifications to people who have messaged you in the past. Again, this is a feature you can use on Facebook Messenger without building an actual bot.

The benefit of sending notifications is that it’s a quick way to get the word out when you have a new product to launch or you’re running a promotion. The downside is that, for now, you’ll need a minimum of 1,000 people to use this feature on Facebook.

Sales Funnel Strategy

Earlier, I mentioned that chatbot marketing can be used to shorten the time it takes people to move through your sales funnel. There are two different options to consider:

  1. A basic funnel strategy that amounts to a slightly-more-involved version of autoresponders. To use this strategy, you can send automated messages to recipients and ask them to respond to questions.
  2. A contextual funnel strategy that uses NLP to respond to questions and direct leads to products and resources.

You can decide which option to choose. Both can be worthwhile depending on your needs. For a business where lead nurturing can be minimal, the former is probably enough to get you started. If lead nurturing tends to take a long time, you may benefit more from a contextual strategy that allows for natural interaction throughout the nurturing process.

The AI-Powered Marketing Strategy

chatbot marketing depicted as two robotic AI's chatting with eachother

Now it’s time to go beyond the basics. A marketing strategy that’s powered by AI might include:

  • Automated customer support
  • Handling of repetitive tasks, such as order tracking or password resets
  • Sales suggestions
  • Redirection to self-service options

If you want to take it even further, then you can use a tool like DialogFlow, which is a cloud-based software owned by Google. It allows you to “train” your bots.

The concept of training might sound odd, but here’s what it means. A basic bot searches for keywords and provides a boilerplate response when it recognizes a keyword. For instance, if someone types “Reset password” into your chatbot, the bot knows to walk the person through the password reset process because it’s been programmed to recognize those keywords.

With the training option, chatbots can interpret language using NLP. Over time, the machine teaches itself using something called machine learning. It picks up clues from context and gradually learns how to interpret and understand language even when it doesn’t match the keywords it’s been programmed to understand.

This type of marketing strategy allows bots to nurture leads in a way that feels natural and intentional. Instead of answering multiple-choice questions, the chatbot can ask and respond to questions in a conversational manner.

Omnichannel Chatbot Strategy

The top tier of chatbot marketing involves omnichannel marketing, where you integrate your marketing and chatbots across all platforms, ensuring that your customers will have a seamless experience wherever they engage with you and your company.

That might mean taking the people from your Messenger list and exporting them to a list that you use for email or a text notification list. Keep in mind that you’ll need to get permission to add people to those lists. You’ll also need to let them know if you’re collecting and saving data from their chats.

Within Facebook Messenger, you can ask people for information that you need to add them to other lists, including their mobile number or email address.

Other potential integrations include mobile payment options such as GooglePay or Apple Wallet. Today’s consumers are comfortable with mobile technology and may prefer to pay you with these tools. They offer encryption that protects users from identity theft.

Getting Started on Chatbot Marketing

If you’re convinced and you want to give chatbots a try, here are my suggestions.

  1. Try a free chatbot builder to get your feet wet.
  2. Start with simple, automated responses.
  3. Let your customers know that your chatbot is there for them to try.
  4. Solicit feedback about your chatbot.
  5. Refine your offerings as needed.
  6. Step up your chatbot to include NLP and machine learning.
  7. Integrate your chatbot across multiple platforms and channels.

The bottom line is that chatbots are here to stay. Eventually, you’re going to need to build one – and you might as well do it now when getting on board with the technology can give you a leg up on your competitors!

Do you want to learn more about how a chatbot can benefit your business?

Click here to learn more about our Chatbot Marketing Service today!

5 Creative Ways to Use Facebook Messenger to Promote Your Business

5 Creative Ways to Use Facebook Messenger to Promote Your Business

5 Creative Ways to Use Facebook Messenger to Promote Your Business

Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favorite ways to connect with existing and potential clients on social media.

There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more.

Not convinced? Here are some numbers that might do the trick.

  • Open rates for Messenger marketing are 70% higher than for email marketing.
  • There are more than 300 million active bots on Facebook.
  • Facebook Messenger has over 2 million monthly downloads in the United States.
  • Facebook users exchange more than 20 billion messages with business every month.

Those numbers are impressive by any standard. So, now that I’ve convinced you – you are convinced, right? – here are 5 creative and easy ways to use Facebook Messenger for marketing.

#1: Remind Customers About Appointments Via Facebook Messenger

If you allow clients to book appointments with you on Facebook using the “Book Now” button, then you should be using Facebook Messenger to follow up and remind them about their appointments.

To turn on the button, simply click the blue call to action button on your business page. Choose the “Book with You” option and fill out your appointment preferences. When you’re done, go to your Inbox and click the Automated Responses menu.

Scroll down until you see the Follow-Up options, then click to enable Appointment Reminders. Messenger will send an automated reminder 24 hours before the scheduled appointment.

#2: Start a Facebook Messenger Conversation

Do you have a killer piece of content to promote? If you do, then I strongly recommend using the “Get Messages” feature on your next Facebook post.

When you create a post on Facebook, you’ll see a list of options below the message space. One of them is “Get Messages” and it allows the people who see your post to click to send you a message.

The best use of this feature is to promote a lead magnet. When someone wants the content you’re promoting, they’ll click the Send Message button to request the content. You can then get their contact information and send them a pdf of the content or redirect them to your download page.

If you don’t have content to promote, you can still use this feature to allow people to request more information about your business. It’s a great way to initiate a conversation. Just keep in mind that Facebook has rules about how often businesses may send messages to people. Make sure you stick to their guidelines.

#3: Answer Frequently Asked Questions

Most businesses have Frequently Asked Questions on their websites, but you can use Facebook Messenger to provide responses to your followers as well.

To set up FAQ on Facebook, you’ll need to go to your Facebook inbox and scroll down to Automated Responses. Then, enable the option for Frequently Asked Questions.

You’ll get a screen that allows you to tap a plus sign to add questions. It works a little differently from a regular FAQ. When someone messages your business page, they’ll get a list of FAQs and can tap the question they want answered. When they do, they’ll get the response you entered.

To make the best use of FAQ on Facebook Messenger, follow these best practices:

  • Keep your answers short and to the point.
  • Ensure that information provided matches the information on your website.
  • Make it clear that the response is automated.
  • Double-check all links to make sure they work.

Setting up an automated FAQ is a good way to make sure that questions are answered quickly. It will also help turn on the badge that lets customers know that you respond quickly to messages.

#4: Use Facebook Messager to Contact People Who RSVP to Your Event

woman holding coffee smiling  at facebook messenger on phone

If you use Facebook to create events and invite people to them, you can set up Facebook Messenger to allow attendees to message you and to start conversations with them.

When you set up an event, you’ll see an option that says, “Allow Guests to Message [Your Page] About Reservation.” Once enabled, you’ll get an automated message whenever someone makes a reservation for your event. You’ll be able to respond, thus starting a conversation with an attendee who may turn into a paying customer.

Of course, this option works in reverse too. Attendees will be able to message you directly with questions about the event.

#5: Create Ads Targeted to People Who Have Messaged Your Page

While all the above methods for using Facebook Messenger can be effective, I’ve saved the best for last. You can use the Custom Audience feature on Facebook to create ads targeted to people who have messaged your business page in the past.

You can choose any time frame. Simply click the “Add People to Your Audience” option and then select “People who sent a message to your page” option. Next to it, you can fill in your chosen time frame. I recommend going back a full year unless there’s some reason that you want a narrower time frame.

You can get even more detailed if you want to. For example, if you’ve ever used Facebook Messenger to conduct a survey, you can create ads targeted to specific responses. If you gave your respondents four options, you could create ads targeted to each response.

What I like about this tool is that it offers a very affordable way to engage in targeted marketing. When you take the high open rate for Facebook Messenger into consideration, there’s a good chance that your targets will see your ad. That’s not something you can count on with traditional Facebook ads that display on the News Feed.

Facebook Messenger is more than a fun way to connect with friends. If you use it properly, it can be a powerful marketing tool that allows you to connect with your customers on a personal level, boost your conversions, and increase your profits to grow your business.

JVI Mobile Marketing uses Facebook chatbots to easily keep your customers in contact with you in all these ways and more! Go to our website to learn more about what we do and book an appointment so we can chat.

*EXCLUSIVE LIVE WEBINAR* — Make your social media vision 20/20 in 2020 with the L.E.N.S. Method

Develop a crystal clear 20/20 vision for your social media with the L.E.N.S. Method during our webinar.

On Tuesday, March 17th at 15:00 EDT, JVI Mobile Marketing is hosting an exclusive live webinar for small businesses.

Here's what you'll learn when you register for just $27.00…

What Social Networks Should I Even Be On?

Many small business owners don't even know what networks to post to, how to use them, or if they are even relevant to their industry and customers.

When Should I Be Posting?

The best times/days to post (Here's a hint: other things are more important).

How To Tap Into An Endless Supply Of Great Content

Don't ever get stuck wondering how you are going to come up with content again! We will show you some great places to find amazing, relevant content to post and how to schedule it all!

How To Save Time With Automation

One of our clients saves nearly 20 hours per week by delegating a task and automating it using a really neat software tool.

What Should I Be Posting About? (The Million Dollar Formula)

You will learn that you not only have been posting the wrong things too often but what to post about instead that will drive your engagement through the roof!

How To Create Eye-Catching Images… Without Photoshop

Learn about the simple tool we use to create compelling, eye-catching images in any size for any platform in just a few minutes!

There are only 100 spots for this webinar, so they are guaranteed to fill up quickly. Make sure you sign up today and arrive on time so you can lock in your spot for this extremely valuable webinar!

Who's Hosting This Webinar?

Jay Vics, webinar presenter
CEO/Founder of JVI Mobile Marketing, Jay Vics

Jay Vics is a "Serial Entrepreneur". Sometimes a new idea will wake him up at midnight and until he draws out the steps necessary to bring it to life on paper, he cannot fall back to sleep.

He has worked in the fields of web development, sales and marketing, and business development for his 20-year career.

Additionally, Jay has landed coverage in print and broadcast outlets around the world, including USA Today, Fox, CBS, NBS, ABC, and more.

He is married and is the proud dad of his daughter and also "dog father" of two amazing pups. He enjoys the occasional escape from small-town living to visit some city life.

He's looking forward to teaching you everything you need to know about social media on March 17th at 3:00 EDT. See you at the webinar!

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