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5 Facebook Features You Probably Didn’t Know Existed

5 Facebook Features You Probably Didn’t Know Existed

Put These Hidden Facebook Features To Use TODAY!

If you’re managing a Facebook page for your business, the chances are good that you are missing out on some great tools and features. While setting up a page for your business is easy, Facebook doesn’t offer a ton of guidance about some of the things you can do with a business page. Some of the tools they offer can help make managing your page easier, while others can be used to make your ads more effective. 5 Facebook Features You Didn't Know Existed
  1. Importing Email Contacts This feature provides a quick and easy way to let your existing customers know about your Facebook page. If you have an email list or client database, you can import it into Facebook and send invitations to everyone on your list asking them to “Like” your page. To use this feature, all you need to do is click on the ellipsis that appears next to the SHARE button at the top of your Facebook Timeline. Then click the “Invite Friends” option and it will give you the opportunity to import your email list from a variety of places, including: -Autoresponder sites like Constant Contact and MailChimp -Email providers like Outlook, Gmail and Yahoo Google Hangouts or Facebook Messenger  It is important to note that you are limited to importing 5,000 addresses per day. If you have a huge database you may need to do it in batches. You can select specific names from a list or choose the whole group. That means it’s easy to eliminate clients who have already liked your page and focus on those who have not.
  2. Using Free Stock Photographs in Facebook Ads If you have ever gone looking for stock photographs to use for your business, you know that they can sometimes be expensive. One nice perk that Facebook offers advertisers is free access to a huge database of stock photographs courtesy of Shutterstock. You can access this feature when you first setup your ad, or going to your Manage Ads page and clicking “Edit Ad”. You will see three options for images: -Upload image -Choose Image from Library -Stock Images You may already have images to use in your ads, but if you don’t this is a good way to make your ad more appealing. Research shows that people respond more strongly to images than they do to text alone, and a compelling picture can do a lot in terms of getting people to click on your ad. However, it is important to make sure that you check that the image you choose meets Facebook’s guidelines.
  3. Schedule Facebook Posts in Advance Many companies use social media management tools like Hootsuite, Post Planner or our favorite, MySoPro to manage their social media content. However, you don’t need to pay for an online tool to schedule Facebook posts. The ability to do so is built right into your Facebook page. Like many Facebook features, this one requires a little detective work to find. To access it, click the “Publishing Tools” tab at the very top of your Timeline. When you do, you will see a menu on the left with an option to schedule posts. You can draft your posts and specify the date and time you want them published. You have all of the same options you would have when sharing a post in real time. That means you can include links to websites and articles, as well as embedding videos and photographs. The nice thing about this feature is that it means you can be sure you will always have new content on your page, even on weekends or when you are on vacation.MySoPro | Like Hootsuite but better - and with unlimited accounts - and an image editor built in | JVI Mobile
  4. Check the Relevance of Your Ad One of the nicest things about social media advertising is that you can get feedback, in real time, about how your ad is performing. With Facebook, you get a notification every time someone new follows your page, and you also get information about the number of people your posts reach. These are important things to know because they can help you identify the content that matters the most to your audience. A relatively new thing that you can find on Facebook is a score that rates the relevance of your ad. It takes into account things like comments, video views, clicks, likes, and shares. If people are telling Facebook to hide your ad, that can decrease its relevance. You can access this feature from your Manage Ads page. What’s the benefit of tracking your ad’s relevance? Sometimes companies don’t make adequate use of Facebook’s demographics and psychographics when targeting their ads. If a large number of people are telling Facebook that your ad is not relevant to them, it may be time to take a look at who is seeing it. Your ad spending won’t do you any good if you’re wasting it on people who aren’t interested.
  5. Add Pages to Watch Every skilled marketer knows the importance of monitoring the competition. Regardless of your industry, there are other companies online who are in direct competition with you. Many of them undoubtedly maintain a presence on Facebook. Facebook gives you an easy- and free- way to monitor the competition’s social media activity. To access it, all you need to do is go to the Facebook Insights page and scroll down to the bottom.  You can add up to five pages and track things such as the number of likes they get or how often they post new content. These are helpful things to know. If your competition is posting new content twice a day and you’re only posting a few times a week, you may need to increase the frequency of your posts to keep up with them.
Facebook advertising All the above tools are free and very easy to use. Facebook is constantly adding new tools and features, and keeping up with them can be tricky. The features mentioned here are ones you would be unlikely to stumble upon unless you made the effort to scroll through all of your ad management tools to see what you had missed. Using them is a good way to make sure you are getting the most bang for your Facebook advertising buck. Do you own a small local business but don’t know where to start online? Learn more about digital marketing by visiting JVI Mobile Marketing or by contacting us!

Why Your Business Needs MySoPro… Now!

Why Your Business Needs MySoPro… Now!

MySoPro logo by JVI Mobile Marketing

Why MySoPro?

We all have the same 24 hours in a day. It’s what we do with that time that determines our level of success. The harsh reality is that once time is gone, we can never get it back. I know, it sucks. But it’s the truth. However, the good news is that MySoPro is going to save you time. And lots of it! Saving time is very important for all business owners, so we get it. You no longer have to worry. MySoPro is here to save the day! It serves as your own personal social media assistant and this free tool is here to eliminate all the stress and frustration you dealt with in the past when handling your social media campaigns.

Saving You Time

Saving time is important because it allows you to focus on the things that matter most to all business owners, making money! You can finally spend more time actually running your business and set aside time for all the other important things that matter to you such as family, friends, and relaxation. MySoPro allows you to schedule posts on your social media platforms days, weeks and even months in advance. Unlimited posts for as many social media accounts you have.

Being able to save time while posting in advance increases your engagement. You can grow your social media platforms by gaining more likes and increasing shares. This will allow you to achieve overall success and growth in revenue through online marketing.

MySoPro | Like Hootsuite but better - and with unlimited accounts - and an image editor built in | JVI Mobile

Why Social Media

Social Media is the ideal platform needed to promote upcoming sale events, share information about your products, educate people about the services you offer and share reasons why they should come to you and not your competition. MySoPro allows you to easily find and post relevant content and videos that you may not have thought of initially. There’s a cool feature called ‘Content Research’ which allows you to search through powerful platforms such as YouTube, Google News and even Facebook for various relevant content to repost and/or share with your audience. This is a great tool to utilize when you’re in need of some fresh ideas.

Getting Things Done

Schedule days or weeks of content in just minutes! Even if you don’t have time to schedule posts out months in advance, you can still get a significant amount of posts scheduled out in just 5 minutes. The beauty of it all is that you can manage all of your social media profiles in one. Facebook, Twitter, Instagram and Pinterest all in one location. You don’t have to open multiple tabs on your computer to access them all. Simply reach all of them through MySoPro.

Even though this is a free tool, there is a pro version that comes with more unlimited features for only $32.83/month when you sign up annually.

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