by jayvics | Mar 16, 2016 | SMS Marketing, Uncategorized
Ever heard about geofencing? It’s a great way to specifically target either your customers or those of your competition.
Andrew, the CEO at Bizness Apps, just release a great summary of how geofencing works, incorporating some best practices for SMS marketing in general along the way. We’ve shared his great infographic below and you can check out his entire post here.
The concept is pretty simple: when your audience enters a specific area- usually within a few miles of your business’ location- they receive a unique message just for them. Some examples of these are:
- Pick up reminders. Ideal for prescription or dry cleaning businesses.
- Service reminders. Think oil-changes or dental cleanings.
- Complimentary offers. As an example, knowing that much of their business comes from folks in an auto accident, think of a car rental agency targeting a body shop.
- Special offers. Why not hit nearby folks with a special SMS message for tonight’s dinner special?
- Thank you. How about a simple thank you for a recent purchase or visit?
You can flip this strategy and target folks visiting a competitor. If a competing florist a mile away from your shop is making inroads into your business, an effective strategy could be to present users within a mile or two of their location with a unique offer. Needless to say, the variation are almost endless.
Of course, like all SMS strategies, you’ve got to tread carefully and not overwhelm folks with constant messaging. Overmessaging will result in folks opting out, so we recommend not exceeding 4-5 messages per month as part of any messaging strategy.
Geofencing is still another feature of our SMS and MMS programs which help deliver even better business intelligence to our clients.
At JVI Mobile, we are passionate about creating and growing awesome social relationships. Tell us how we can help!
PS. In case you missed it, check out our recent webinar on digital marketing and learn 7 key strategies to crush your competition. Just click on the image below.
by jayvics | Jul 2, 2015 | General, Uncategorized
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Do you need Social Media help, a mobile app, or reputation monitoring?
We are offering several Free Strategy Sessions, and up to 6 months of free services. One lucky winner will receive Reputation Management with Feedback for life ($20,000 Value)
Scratch the card below, and if you are a winner, you will be placed in a drawing for one of several prizes ranging in value from $99 – $20,000!! Share this with your Friends!
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by jayvics | Jun 10, 2015 | General
3 Reasons Why Social Media Marketing Matters To a Small Business
Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.
JVI Mobile Marketing has a managed service called JVI Social. One of the greatest joys of helping small businesses with their social media is that I am always looking for new ideas, tips and ways to keep people engaged!
1. Increased Recognition For Your Brand
The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.
Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.
2. Better Opportunities
Social media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.
3. Increased Traffic and Conversion Rates
If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.
If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.
If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.
In addition, we need to be accountable and help you get the most out of your social media or we are not doing our job. Katerina Petropoilou nailed it recently when she wrote “5 Lifesaving Tips for Your Social Media Manager”. She writes great stuff that allows me always to stay calm, and get things posted efficiently.
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Here is an overview of the 5 Lifesaving tips(full article)
1. Creating a Content Strategy
Know what to say, when to say it, to whom and how often!
2. Visual Visual Visual
Images, videos, gifs or infographics will be worth the conversion difference.
3. Connect With Your Audience
Building Brand Loyalty takes effort and time. Put some time aside every day to connect, your engagement will be legendary!
4. Plan Ahead
JVI Social uses an automated system so we can schedule posts weeks in advance. All of our small business clients have a weekly strategy session for at least 5-10 minutes.
5. Switch it Up
No one is perfect. If something isn’t working, you can change it up and not skip a beat!
Other Useful Links:
Take a look at this article about creating a Social Media Calander by Venita Chin: https://blog.bizcravemarketing.com/stay-organized-by-having-a-social-media-calendar
Need more engagement on Instagram, Mark Bustalino’s got you covered: https://blog.bizcravemarketing.com/instagram-strategy-best-practices-how-to-increase-your-engagment
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by jayvics | May 20, 2015 | General, Uncategorized
5 Helpful Tips For Engaging your Mobile App Users
How mobile app development must include engagement, push notifications
According to an Entrepreneur.com article today…
“Mobile now leads the world of marketing and apps are quickly becoming one of the most popular methods for reaching customers on the go. According to eMarketer, app downloads will double over the course of the next four years. Based on these numbers, it is little wonder that so many businesses are rushing to develop and offer their own app. via: An App That Engages Customers Is Not Automatically an App That Makes Money“
The article goes on to say how businesses are struggling to make money with their free app, but definitely see the value of using it to engage their customers.
Well, yeah.
Does it matter to you if you have an app that generates millions? Are you in the app building business? Or are you a small business owner looking for the tools and platforms you need to drive customers through the door and keep them coming back?
We tell all of our clients that when sending out a push message, text blast, email, or post(more on that later in the series), that it isn’t about a rush of traffic beating down their door. It might happen if the offer is dynamic, unique and really special. However, chances are it won’t, and that is perfectly fine.
Today, I also read some misconceptions about mobile app marketing that you also should know. This article came out on Forbes and shared a very key point, and I might add that the word “engagement” was used 6 times in the article.
It is significantly less expensive to re-engage a current app user than it is to acquire a new one, and providing users with a reason or even a reminder to come back is essential for long-term growth. Website retargeting is a multibillion-dollar industry, and you can quickly and easily retarget app users by using your app data. Mobile app engagement ads, push notifications and email are a few of the tactics you can use to ensure your user base remains engaged. via: 5 Misconceptions About Mobile App Marketing That Can Stunt Valuable User Growth
The key to success with a mobile app is not about how many people are going to be opening their wallets while your app is open. It is about how many people remember you when they are able to open their wallets.
In conclusion, here are some tips when it comes to your mobile app.
- Hire a professional. But don’t spend more than $2000 up front. Don’t go at it alone. There are so many hidden nuances to navigate once the app is done, developer licenses to acquire($100/year for Apple, $25 one time to Google), new images and screen shots to take. It can become tedious and timme consuming to an amateur who already has a million other day to day issues to worry about in the business.
- Integrate every Social Media channel. If you don’t put your social profiles, web site, review sites and all other web resources in the app you are missing out on leading people to multiple areas of, you guessed it… Engagement!
- Send regular push messages. If it really is all about engagement, and touches, and reminders, then the best thing to do is send 4-5 push messages each and every month letting people know your specials, exclusive discounts, weather related information, or anything else you can come up with. If you need more ideas, stay tuned. We will present you with an exhaustive list in a future post.
- Build in a reward program. Frequent buyer deals, repeat rewards, whatever you call it. Make a virtual keytag or “buy four get the fifth free” offer and make sure it is prominently displayed!
- Contact Us. Thought it was a sales pitch to call JVI Mobile? Not. Really, put a form in your app to have the user contact you with customer service, questions, complaints, praise, whatever it may be. There is no doubt you need it. After all, you might have comment cards, forms on your web site, customer service departments, you get the idea. Make sure it is in your app.
Well, that’s all for now. Remember, engagement will lead you to not only more customers, but better word of mouth, more visits, and yes, more wallets open inside your establishment.
by jayvics | May 20, 2015 | General, Uncategorized
5 Helpful tips for your mobile app
According to an Entrepreneur.com article today…
“Mobile now leads the world of marketing and apps are quickly becoming one of the most popular methods for reaching customers on the go. According to eMarketer, app downloads will double over the course of the next four years. Based on these numbers, it is little wonder that so many businesses are rushing to develop and offer their own app. via: An App That Engages Customers Is Not Automatically an App That Makes Money“
The article goes on to say how businesses are struggling to make money with their free app, but definitely see the value of using it to engage their customers.
Well, yeah.
Does it matter to you if you have an app that generates millions? Are you in the app building business? Or are you a small business owner looking for the tools and platforms you need to drive customers through the door and keep them coming back?
We tell all of our clients that when sending out a push message, text blast, email, or post(more on that later in the series), that it isn’t about a rush of traffic beating down their door. It might happen if the offer is dynamic, unique and really special. However, chances are it won’t, and that is perfectly fine.
The really cool part about a small business having an app, or at the very, very least a mobile responsive website is that engagement is key. We’ve personally spoken to hundreds of business owners who enjoy running their family fun center, pizzeria, bar, restaurant, hotel, etc., and they all say that they always try to stay in front of their customers. It has been called “customer touches”. The more you can engage with a customer, the more they will remember you the next time they need those services.
Today, I also read some misconceptions about mobile app marketing that you also should know. This article came out on Forbes and shared a very key point, and I might add that the word “engagement” was used 6 times in the article.
It is significantly less expensive to re-engage a current app user than it is to acquire a new one, and providing users with a reason or even a reminder to come back is essential for long-term growth. Website retargeting is a multibillion-dollar industry, and you can quickly and easily retarget app users by using your app data. Mobile app engagement ads, push notifications and email are a few of the tactics you can use to ensure your user base remains engaged. via: 5 Misconceptions About Mobile App Marketing That Can Stunt Valuable User Growth
The key to success with a mobile app is not about how many people are going to be opening their wallets while your app is open. It is about how many people remember you when they are able to open their wallets.
In conclusion, here are some tips when it comes to your mobile app.
- Hire a professional. But don’t spend more than $2000 up front. Don’t go at it alone. There are so many hidden nuances to navigate once the app is done, developer licenses to acquire($100/year for Apple, $25 one time to Google), new images and screen shots to take. It can become tedious and time consuming to an amateur who already has a million other day to day issues to worry about in the business.
- Integrate every Social Media channel. If you don’t put your social profiles, web site, review sites and all other web resources in the app you are missing out on leading people to multiple areas of, you guessed it… Engagement!
- Send regular push messages. If it really is all about engagement, and touches, and reminders, then the best thing to do is send 4-5 push messages each and every month letting people know your specials, exclusive discounts, weather related information, or anything else you can come up with. If you need more ideas, stay tuned. We will present you with an exhaustive list in a future post.
- Build in a reward program. Frequent buyer deals, repeat rewards, whatever you call it. Make a virtual key tag or “buy four get the fifth free” offer and make sure it is prominently displayed!
- Contact Us. Thought it was a sales pitch to call JVI Mobile? Not. Really, put a form in your app to have the user contact you with customer service, questions, complaints, praise, whatever it may be. There is no doubt you need it. After all, you might have comment cards, forms on your web site, customer service departments, you get the idea. Make sure it is in your app.
Well, that’s all for now. Remember, engagement will lead you to not only more customers, but better word of mouth, more visits, and yes, more wallets open inside your establishment.
Ever heard about geofencing? It’s a great way to specifically target either your customers or those of your competition.
You can flip this strategy and target folks visiting a competitor. If a competing florist a mile away from your shop is making inroads into your business, an effective strategy could be to present users within a mile or two of their location with a unique offer. Needless to say, the variation are almost endless.
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