Quite awhile ago we ran our very successful 30 Day Social Media Content Challenge. It was a smashing success for us but more importantly for our clients. They found that the challenge removed the shackles which was holding back their success in social media.
As much as social media is in our every day lives in one way or another, it’s still insanely hard as a small business owner to manage both your business and your social media presence! If you’re like most of us, you struggle to find enough time to fit it all into the average day. The results usually aren’t that astounding as a result.
This is because we are taking shortcuts and not giving our social media profiles the attention they deserve. The big hurdle for everyone to get over? It isn’t how much time you’re investing, but rather the quality of the time spent on social media. We’ll give you a laser focus on what’s important.
Imagine the increases in traffic and sales you’d experience if you could repurpose just the time you’re already investing in social media and use it more efficiently.
With the help of JVI Mobile you work better, not harder; and all the while improving your social media presence and your profits!
To help you we are bringing back the 30 Day Social Media Content Challenge! Beginning October 31st, JVI Mobile will be guiding a group of small business owners through a very easy, practical, actionable program designed to help you post something new on your social media accounts every day and drive incremental results. This program will accomplish the following:
- How to post to social media
- Stay accountable to your peers
- Learn which networks work for your business
- Engage your customers
- Get you in the habit of doing this daily!
However, there is an even bigger benefit to starting now and developing this habit through November.
You have the opportunity to massively increase your holiday sales numbers!
Let us take the confusion and the stress out of your online social media presence. We’ll cut through the chaff and show you quick and simple tools for maximizing the return on every minute you invest. Included are best practices and shortcuts to power your results to new record highs.
Ready to learn more? Getting started is easy. Click here and you we will guide you from there!
Keep in touch with us!
What’s New with Social Media in the Past Few Months
We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.
Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.
To help with this, here are some of the latest social media changes to come down the pike in the last couple of months, what they are, and how they can help your small business!
5 Of the Latest Social Media Updates that You Can Use in Your Small Business
Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.
Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!
More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter about your search subject.
Twitter’s New Search Results Page – More on Twitter, as they’ve introduced a new search results page, sporting a much cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.
Better LinkedIn Reporting from Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.
Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.
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Getting Traffic to your Business Blog
If you wish to use your business blog to increase and engage your audience, you’re going to have to find ways to get the traffic to a point where someone other than your immediate family is reading it.
Done correctly, a business blog can have a multi-faceted benefit to your business. It can not just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.
Yet if this is taken up haphazardly, or even worse, indifferently, you’re likely to be preaching to the choir, and wondering why you started this dumb blog in the first place.
To help get the blog going and develop some momentum, many bloggers turn to paid traffic to get the ball rolling. It can be a modest, yet wise investment. Let’s look at several places you can make this happen.
5 Of the best places to buy paid ads
Outbrain – You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is great for showcasing your best blog posts, and it carries the added benefit of getting your content on major sites with massive readership you may not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)
Facebook Ads – Maybe the best paid traffic opportunity currently available, mainly for the ability to precisely target your audience without spending a fortune. Their audience insights tool alone is worth the price of admission!
Google Adwords – While they have been around forever, Adwords can still be useful if you know how to use it well. Otherwise, you’ll be paying far too much for what you’re after.
LinkedIn Sponsored Updates – If you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one fits, don’t hold back!
Pinterest Promoted Pins – A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!
3 Reasons Why Social Media Marketing Matters To a Small Business
Social media marketing has been known as one of the best marketing strategies for quite a while now. This is one of the main reasons why it is very important that you, as an online entrepreneur, utilize it to your full advantage.
JVI Mobile Marketing has a managed service called JVI Social. One of the greatest joys of helping small businesses with their social media is that I am always looking for new ideas, tips and ways to keep people engaged!
1. Increased Recognition For Your Brand
The internet is so vast that you have to grab all the opportunity that you can to improve your brand recognition. Since social media networks are widely used these days all over the globe, using it to your advantage is a must. It can serve as a voice for your brand which can help you build your reputation and visibility.
Through social media, you can attract potential customers and it will be a lot easier for them to get in touch with you through this medium. Also, using social media platforms allows you to become more recognizable not only to your existing customers but to their personal contacts too, if they share or repost your content.
2. Better Opportunities
Social media marketing also provides you with better opportunities in terms of converting potential customers to buying clients. Social media allows you to connect with an infinite web of relationships through your followers, existing contacts and target audience. By posting a video, a link to a blog, a campaign or perhaps a simple photo related to your business or any topic relevant to your company, you will be able to spark a reaction. Each of these reactions obtained from a single post is a chance for a possible conversion.
3. Increased Traffic and Conversion Rates
If you use social media marketing the right way, you can tremendously increase your website traffic and even your conversion rates. All this is made possible by social media because it promotes interaction between 2 individuals or a group. This makes marketing more efficient because of the addition of interaction between multiple human beings.
Inbound traffic to your site is greatly increased as well since you will no longer be limited to potential customers belonging to your personal contacts and existing customers.
If you use the right social media marketing strategies, you’ll be able to attract the existing members of your niche or followers in a specific social media platform that you’ve selected. This also gives you better chances of increasing your sales potential.
If you are not yet into social media marketing, you better start as soon as you can because the longer you wait the more opportunities you are missing.
In addition, we need to be accountable and help you get the most out of your social media or we are not doing our job. Katerina Petropoilou nailed it recently when she wrote “5 Lifesaving Tips for Your Social Media Manager”. She writes great stuff that allows me always to stay calm, and get things posted efficiently.
Here is an overview of the 5 Lifesaving tips(full article)
1. Creating a Content Strategy
Know what to say, when to say it, to whom and how often!
2. Visual Visual Visual
Images, videos, gifs or infographics will be worth the conversion difference.
3. Connect With Your Audience
Building Brand Loyalty takes effort and time. Put some time aside every day to connect, your engagement will be legendary!
4. Plan Ahead
JVI Social uses an automated system so we can schedule posts weeks in advance. All of our small business clients have a weekly strategy session for at least 5-10 minutes.
5. Switch it Up
No one is perfect. If something isn’t working, you can change it up and not skip a beat!
Other Useful Links:
Take a look at this article about creating a Social Media Calander by Venita Chin: https://blog.bizcravemarketing.com/stay-organized-by-having-a-social-media-calendar
Need more engagement on Instagram, Mark Bustalino’s got you covered: https://blog.bizcravemarketing.com/instagram-strategy-best-practices-how-to-increase-your-engagment