Why Do I Need Reputation Management & Text Marketing? My Marketing is just fine. Wrong.
As a Business Owner, you’ve established a Facebook page for your products and/or services. Great! You’ve also launched a Twitter page so you can tweet your followers once a month and even share pictures of your cluttered office every few weeks on your Instagram. Your website gets a few clicks every so often. Marketing all set! Wrong. That’s awesome, but not enough. In today’s busy and competitive world, your business will not survive without reputation management and text messaging marketing.
“More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business.”
Wouldn’t you like to know what people are saying about you and your business? What about knowing what happens every time someone puts your business name into Google or Facebook? It’s great to have an online presence when operating a business, but these same outlets can easily damage your reputation through negative blogs and reviews. Did you know that more than 80% of all consumers read online reviews before making a purchase or getting services at a business? What is said about you and your business can affect your company as a whole and can eventually determine the amount of revenue you have coming in. The internet has given a powerful voice to consumers and their opinion carries a lot of weight. It’s one thing to manage an online business, but it’s another thing to manage your company’s online reputation. Reputation Management will keep you aware of looming threats and reputation attacks. We’ll provide tools to track and monitor your brand so it’s always in a positive light.
What Kind of Action Should I take regarding Reputation Management?
Ready to take charge of your online reputation? There are plenty of things you can do right now. Begin by optimizing your profiles on popular review sites. Some are auto-generated and others you can create yourself. If you see any negative reviews, respond to them ASAP and use them to your advantage. This lets consumers know that you genuinely care and are willing to go to whatever extent necessary to make the customer happy by fixing the situation. You also let consumers know that your business is relevant and not outdated or unpopular by engaging with online reviews. Also, consider adding review forms to your website. Encourage customers to rate your products and/or services with a star system along with a written review. Offer a discount on a future purchase if they agree to leave feedback within a certain time frame. If you don’t want to do this via your website, you can always use the built-in rating system on your Facebook business page, which is a great option as well. You can also incorporate a points reward system and offer them a certain amount of points towards a reward once they leave feedback. Another great idea is to send an automated email to customers after they’ve made an online purchase. The email can include a link to a review form on your website or Facebook page. If you sell products or offer services in an actual storefront, consider including a review link on your printed receipts. I’m sure you’ve seen major fast-food chains, grocery stores and even retail stores offering free items or discounts on their receipts upon completion of an online survey, rating or review. Overall, this will eventually get you more positive online reviews and increase your visibility and attract more customers.
What Ways Can I Introduce Text Message Marketing to my Business?
Did you know that 98% of text messages are read immediately? Literally, within three minutes of receipt, mobile users all over the world are communicating via text.
As a business owner, you can attract more customers while generating more revenue by making text messaging a big part of your marketing efforts. Instant offers, discounts, digital coupons and location-based amenities are all benefits that consumers are constantly searching for. Making these benefits easily accessible via text is the perfect way to grab the attention of your consumers and also allows you to stand out from your competition. This will prompt them to make a quick decision to purchase your products and/or use your services because ultimately, everyone is simply looking for the hottest deals. We live in an instant-gratifying society, so what better way to connect with new and existing consumers than to exceed their expectations via text. You can start a text messaging campaign by signing up subscribers then automate messages based on subscriber actions or send scheduled messages based on promotions.
Now It All Makes Sense
Reputation Management will shine a bright light on your online presence. The internet is already saturated with so much noise and various opinions so you want to be sure everything said about you and your business is positive. Being involved and relevant will get your more positive reviews and will increase your overall visibility. You will begin to attract more customers because so many people check reviews before trying out a new business. Also, you can increase customer loyalty, drive demand, and stay connected by adding text messaging to your marketing strategy. It’s simple, affordable and effective. If you’re not quite sure what platform to rely on for these marketing strategies or would like to take your reputation management or SMS marketing to the next level, leave it to the Certified Digital Marketing Professionals at JVI Mobile Marketing!
July 2017 Special Pricing is underway. Contact us today!
Raise your hand if you’re cautious about spending money on marketing? Same here.
That’s why it blows my mind when one of my clients drops up to 10K on an animation and does nothing with it. I’m not kidding.
I’ve followed up with clients months after we finish an animation and ask where they’ve been using it. Their response?
“Well, we have it on the website somewhere.”
Then I play my favorite game of “Where in the world is the video we created for my client?”
I love my clients. All of them. But they are leaving money on the table because explaining a confusing product or service takes time. And what does time equate to?
That’s why I created a checklist of best practices for marketing your video(s) to get the most mileage. Below are a few ideas from my checklist which you can download here for free.
FRONT PAGE OF YOUR WEBSITE
You might be thinking, “No s%#t Mike”, but this is the #1 place the majority of my clients do NOT use it. Completely kills me. One of our clients had it on the front page of their site but it was hidden by an image that looked like a film strip with a 12pt type that said: “Watch our video”.
I took a screenshot of their website, sent this image and told them to have their web designer use it as a template to get the video front and center.
Below was his reply after they followed my advice.
You were right!
The new placement of the video has yielded 110 views in the past month, compared to 127 views in the 4 months prior to the move.
Thanks for your help on that!
Take a look at your analytics and see how many people are visiting your website daily. Even if it’s just 3, what does it mean to you if just one of them becomes a client? Is there a residual value to that?
Also, don’t forget that your website works during the weekend even when you’re not.
ADD IT TO YOUR EMAIL SIGNATURE
This is something you can do right now. Just think of how many emails you send out a month. According to my email account, I’ve sent 711 in the last 30 days. That’s A LOT of eyes and potential clients.
Here’s what you can do:
Grab the youtube link or the landing page where your video resides
Open your email settings and write something witty in your email signature with a link to the video. Here’s a sample:
Make sure you don’t put the link as the text because people will click less on that
Drink a beer.
Add a weekly or monthly reminder to check your Bitly clicks so you can see if you need to change the signature to get more clicks. If you have employees, suggest they do the same thing in their signature.
UPLOAD IT TO YOUR LINKEDIN PROFILE
Think what you want about Linkedin, but people use it. Know what they use it for? To check your credibility and learn more about your skilllzzzz.
Once you show up on someone’s profile page there’s an option to “See More”. You can add video to this section. What a great place to put your video so people know what your company does?!
Have employees? Suggest they add it to their profiles as well.
PIN IT TO THE TOP OF YOUR FACEBOOK BUSINESS PAGE
If you have a Facebook Business page then people are using this as a way to find out a little about your business. Visitors will briefly skim your page and then bounce. They’ll check out reviews and some posts to see how people are engaging with you. This is why pinning your video to the top of your page is useful. Especially if you want them to quickly know about something you are currently promoting.
Check out Eleven Lights Media’s Facebook page. The very first post is a pinned video because Sarah Moore wants everyone to know about her CREATE campaign.
First, upload your video as a post. Once it’s up, click the drop-down arrow in the top right corner and choose “Pin to top of page”.
MAKE CLIPS OF YOUR VIDEO INTO GIFS
Giphy.com is amazing. You can upload your youtube link, add text, and create 10-second clips that are looping gifs.
Create 3-5 clips and spread them out through the week with a CTA telling people to click on a link to watch the full video.
Want more ideas? Just click here to download the checklist I mentioned at the beginning of the post.
And if you are looking to explain what your business does in less than a minute, check out my company www.drive80.com.
* Mike Doyle is the owner of Drive 80 Studios, a Raleigh NC Based animation studio. We think he rocks and we love all of his videos.