Local SEO Strategies that Matter Most RIGHT NOW

Local SEO Strategies that Matter Most RIGHT NOW

We all know that small business owners face immense challenges every day. While many are solved with relative ease, solving the issue of generating traffic – both online and in-person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you deserve.

local seo helps the closest and best customers find you

The Benefits of Optimized Local SEO for Small Businesses

Firstly, physical businesses that have actual storefronts yet haven’t optimized their local SEO are perilously close to several threats. But those businesses that have taken ownership of their local SEO and relevant platforms already find themselves on the front foot with these vital benefits:

  1. Improved visibility in online search results
  2. Superior and more relevant traffic
  3. Able to build meaningful relationships with local customers
  4. Foster trust with the community
  5. An overall increase in sales

5 Time-Saving Local SEO Strategies to Enhance Your Business

Website optimization and local SEO can seem daunting and even worse – time-consuming. However, we provide 5 time-saving strategies that will enable you to enhance your online presence while empowering you to continue with the day-to-day tasks as a business owner.

1. Optimize Your Website

Many small businesses handicap themselves right from the start by building a website that is poor quality and not optimized to rank well on the search engines. To avoid missing out on prospective customers you need to pay attention to the overall design and layout of your website. Make sure your website ticks all the boxes below.

  • Easy to navigate
  • Consistent theme and message
  • A detailed About Us page
  • Use of local keywords
  • Mobile Responsive
  • Ensure all relevant business information is available
  • Use of a specific location

Overall, these are vital components that can immediately improve the online presence of your business and its standing on the search engines like Google, Yahoo & Bing.

2. Create a Google Business Profile

During August of 2021, Google was named as the most popular search engine with a total market share of 92.03%. This incredible number indicates just how important it is for your business to rank highly in Google’s local search results. To get one step closer to improving your local SEO, create a Google Business Profile account and claim your business.

Likewise, Google Business Profile is easy to set up and manage all the intricacies of your online presence. Take your time and provide correct details and information. This includes:

  • Business name, logo, and other identification
  • Correct business category
  • Contact information
  • Business location
  • Operating hours
  • Other essential information that will help prospective customers find your business

Furthermore, continue to keep your Google Business Profile page updated by posting regular articles and other content.

3. Sign Up for Online Business Directories

Creating a Google Business Profile account may seem like that’s the last thing you need to do, but signing up to relevant, local business directories will improve your local SEO even further. Business directories are readily available regardless of your operating location.

Leading names in the business directory community have been led by Yellow Pages, Yelp, and TripAdvisor. We certainly recommend signing up to each of these directories to further improve local SEO but there’s another directory to consider.

NextDoor is a prime example of a directory that’s incredibly relevant to your physical location. A key factor that differentiates NextDoor from its competitors is that when you post any form of content such as an article or image, that content automatically appears in the feed of anyone who is within 2 miles of your business. Such a feature will help connect your business with a relevant, local audience and lay the foundation on which to nurture future relationships.

4. Ask for Reviews – and Respond to Them

The pursuit of building trust and authority is something that all businesses attempt to attain. For a small business, however, trust and authority are influential in determining whether that business will achieve long-term success.

Reviews in this instance function as a form of testimonial to your business. So why would you not ask for them? Asking for a review is the first step of engagement post-sale and cements your business in the mind of your customer – making it easier to receive another sale in the future.

Positive or negative, you must always respond to reviews in a professional and friendly manner. Prospective customers can make a buying decision based solely on a positive review. But if you’ve resolved an issue, it indicates to prospective customers that your business is willing to go above and beyond to rectify any potential issues.

5. Connect All Social Media Platforms

The popularity of social media platforms has surged each year with millions of people joining platforms from Facebook to Tiktok. Each of these platforms represents another opportunity to build your presence online and improve your local SEO.

Your business and target audience will typically determine your choice of social media platform/s. Some offer better chances of connecting with prospective customers. With the choice of platform/s made, ensure that all details and vital information is correct (similar to Google Business Profile).

Having inserted your details successfully, you can’t let your social media platforms lie dormant – it’s called social media for a reason! You must post regularly and engage with your audience. Further, create a posting schedule of stipulated content and maintain it. Your audience will begin to become more familiar with how your business operates and in turn, are more likely to engage with you.

So, treat your social media platforms as an extension of your website. Just like your website, they should send a clear message that’s closely aligned with your values and how your business may benefit them.

Final Thoughts on Local SEO

In conclusion, traditional SEO strategies have dominated the online landscape with larger corporations trying to establish themselves as the ‘go-to’ business within their industry. But local SEO has grown in importance and stature to such a point that it can truly elevate the efforts of a small business.

Continue to work on your local SEO and website optimization when you have the time to do so. Regularly update your information and post content that is relevant to your location and community. Local SEO will always remain a marathon. Make sure that your business is in it for the long run.

So, do you need help with your SEO? JVI Mobile Marketing can help! We offer a variety of SEO services to help you reach your perfect customer. Fill out the form below to get started.

How to Encourage Repeat Customers… Again and Again!

How to Encourage Repeat Customers… Again and Again!

The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers!

By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again.

Here, we reveal important ways to generate repeat customers, so you can even possibly see familiar faces return next week!

Use personal forms of communication (as well as traditional)

These suggestions assume you are actively collecting emails & phone numbers to re-engage your customers with future updates, promotions & news about your business.

Email is still the preferred medium for customer communication. Functionally, it works great. You can let customers know about your most recent deals, promotions, and new products – but at the risk of being cold. You might be coming off disconnected and formal.

SMS marketing, (also known as text marketing) can prove to be a powerhouse for customer engagement, assuming they have opted-in for it. With an open rate of nearly 99% SMS messaging puts your business message right where your customer is looking all the time – their phone.

repeat customers easily get bought back through SMS marketing

Don’t forget to add personalization to your campaigns. You want your customers to know they are thought about. It’s as simple as selecting the ‘First Name’ field into your outgoing messages and using their first name instead of just “Hey” or “Hello” “Hi”

… And can make an immediate good impression.

Remember the (repeat) customers

You can personalize the experience for your customer simply by remembering small details about them. For example, if they mentioned they have children or grandchildren – ask about how they are doing during their next visit. Are they dog lovers? Maybe ask them how their dog is doing. This is such a simple thing to do, but it makes a huge difference. Moments like these make customers want to return to your business.

Reach out to customers you haven’t heard from in a while

There are also plenty of customers who purchase from you once or twice (almost a repeat customer) then you never hear from them again. Life gets in the way! To re-capture these customers, find out who has gone quiet and reach out to them with a re-engagement offer. Send them a friendly email or text to remind them that you care and want to serve them more of what they came for in the first place.

Remember: You should never prioritize acquiring new customers over satisfying existing ones.


It can cost up to 5x more to acquire a new customer than retain an existing one. Don’t assume that your existing customer base is already loyal to your brand and doesn’t need to be treated with the same fantastic service they’ve come to know and love. No matter if they’re a brand new or long-term customer you need to give them a reason to come back

Customer churn is a silent killer of small businesses. (That is, how many customers use your business once and never return.) When you incentivize old customers to come back with great service, good offers, and strong rewards for being repeat customers, you’ll unlock an immense force for business growth.

Respond fast!

Being there for a customer when they need you is imperative to whether or not they become a repeat buyer. 90% of customers rate an immediate response (30 minutes or less) as important or very important to their questions and inquiries. (per Hubspot).

Gone are the days of “Call us for more details…” Your customers will bombard you with questions and comments from a variety of channels nowadays. Phone, email, website forms & chat, social media platforms & more!

In order to achieve the illusion of an all-seeing, spotless customer experience, your staff needs to be present on these platforms at all times. But don’t worry, that’s what Social Media Dashboards like Buffer and Agora Pulse are for. You can handle all communication & engagement for all of your social media platforms through them.

Customer Loyalty Programs = Gold Mines

Undoubtedly the most effective way to generate repeat customers for your small business is an attractive customer loyalty program. The right loyalty program can skyrocket your sales so make sure you do your research ahead of time and choose a program that works best for your business. Examples of a high-performing loyalty program include:

Offer First-Time Purchase Discounts to Customers

Present Offers in Exchange for ‘Reward Points’

Celebrate Customer Birthdays with Discounts/Coupons

Give Out Rewards for Referrals

Using a CRM to Make This All Possible

Wait…What’s a CRM?

CRM is short for ‘customer relationship management’ software and it’s a tool businesses use to manage potential and existing customers. Some initial benefits include:

  • Simplifying your lead management process (never lose out on a potential sale by remembering every encounter!)
  • Getting data-driven insights about your customer base (what they like, dislike, and what their purchasing habits are.)
  • Making your sales process more efficient (keep on top of customers who just need a little push to buy.)
  • Providing a better customer experience (by providing news, updates, and even support in real-time from your CRM.)
  • Increasing your productivity as a small business owner (saving you money & time.)

Most reputable & effective CRM software will only set you back between $50-200 per month. Although there are free alternatives as well as higher-priced options as well. Ultimately, a CRM is the backbone of the modern digital business, and it’s the secret recipe for establishing a network of repeat customers.

Here are 5 ways in which a CRM could help your small business generate repeat customers:

  1. Circling back: a CRM will keep your customers in the loop! If you’re savvy enough to have the next few months planned out with sales and promotions, you can set up automatic campaigns (email & SMS) that inform your customers on exact dates about your deals.
  2. Valuing the new customers: with customer data being tracked in a CRM, at the click of a button you can see what products are hot in the past week, month or year and keep track of individual customers’ specific buying habits.
  3. Email marketing campaigns: you can use a CRM to send out bulk emails to customers who have opted in to your communication, and most reputable CRM programs will allow you to personalize these campaigns (addressing them by their first name, sending out a discount on their birthday, etc.)
woman using laptop while having a snack and planning day

Exceptional customer service is the key to repeat customers.

I can’t be more serious when I say that customer service is imperative to the survival and upkeep of your business, and it’s likely the single most important element to achieving repeat customers.

Your ability to connect with customers (beyond their point of purchase – meaning when they no longer matter financially, you need to treat them like they’re family) demonstrates your dedication to their needs and goals as customers.

This is how you earn a customer’s business, repeatedly time & time again. And referrals too!

In Conclusion

No small business has ever failed because they have too many repeat customers. Invest in a CRM to boost your small business this year and pair that with a loyalty program. Once you have everything set up, you will have the data you need to re-engage old customers and treat your repeat customers like royalty – this is the only formula for success you will ever need.

At JVI mobile, we have the perfect CRM tools to help your business grow! Fill the form out below to learn more.


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