7 Ways to Get More Customers with Content Marketing

7 Ways to Get More Customers with Content Marketing

In 2022, content will continue to be king! What does this mean for your small business? If you haven’t added content marketing into your mix yet, you need to start implementing smart content marketing strategies to get more customers and stay competitive.

Content marketing is one of the most effective ways to reach new customers and grow your business. This article will discuss seven ways to use content marketing to get more customers, clients, or patients in the coming year, and give you actionable tips so that you can get started right away!

1. Start Testing Your Website Content

To ensure that your website is converting as well as possible, you need to start A/B testing your website content. This strategy will help you to determine what content is working and what needs to be improved.

A/B testing compares two parts of content to see which one performs better. To do this, you will need to create two separate versions of your content and then track the results. You can test several factors including the headline, the call-to-action, and the images. Testing different elements can determine what works best for your business and customers.

If you’re not sure how to start A/B testing, there are a number of resources available online. Check out this guide from HubSpot for more information.

2. Show Your Face

Customers want to know that there are real people behind the business. One of the best ways to show customers you’re a real person is with video. If you’re not using video yet, you may be falling behind the curve. 86% of businesses are already using video for marketing.

Videos are a great way to involve your customers and make a human connection. You can use them to introduce your business and your team, give tours of your facilities, or even answer customer questions.

If you’re uncomfortable on camera, you can also use video to showcase your products or services. This is a great way to give clients a behind-the-scenes look at your business.

There are many ways that you can use video to market your business. For example, you can post videos on social media, your website, or even YouTube. Our blog on Instagram Reels can help inspire some quick, cool videos to boost your marketing!

3. Put Customer Testimonials to Work

Customer testimonials are a highly effective marketing practice. When potential customers see that other people have had success with your product or service, they’re more likely to try it themselves. This is called social proof, and you can never had too much of it.

If you don’t already have customer testimonials, start collecting them! You can include testimonials in email marketing campaigns, or on your website or social media.

When asking for testimonials, be sure to ask specific questions that give you the information you need. For example, you can ask customers how your product or service has helped them, their favorite features, or what they would tell their friends about your business.

Collecting and sharing customer testimonials can increase your sales and grow your business.

4. Get Personal

In 2022, customers are looking for more personalized content. They don’t want to think they’re just another number – they want to feel like you understand them and their needs, personally.

One way to personalize your content is to segment your audience and create distinctive pieces of content for different groups of people. You could create one piece of content for first-time visitors to your website and another for returning customers.

You can also use personalization to customize the user experience on your website. This might include displaying different content based on the user’s location or providing recommendations based on their past interactions with your site.

Personalizing your content can help you connect with your customers and build loyalty.

5. Use Interactive Content

Interactive content engages your audience and gets them involved in your content. Interactive content could be quizzes, surveys, polls, and calculators.

Interactive content will get people talking about your brand and is a great way to collect data about your customers.

If you’re not sure where to begin with interactive content, consider your target audience. What type of content would catch your buyers’ eye? What would help them decide on your product or service?

You can increase engagement and get people talking about your brand by creating interactive content.

6. Use Visuals

Visuals will be more critical now than ever. People are bombarded with content every day, and they’re always looking for ways to consume it more quickly. Using visuals on social media is a great way to stand out. People are more likely to stop scrolling and take notice of an image or video than a block of text.

Infographics are a great way to present data in an easy-to-understand format. They’re also shareable, which can help increase your reach. Infographics can make your content more enticing.

Canva and Vista Create(formerly Crello) is an excellent resource for creating visuals. They have a library of free templates that you can use to create infographics, social media posts, and more. Here’s an example of a visual for social media on HowTo.agency:

Graphic from HowTo.agency on Instagram

7. Focus on Local SEO

SEO is more vital than ever for small businesses. In 2022, small businesses will need to focus on SEO to be visible online.

Here are some things you can do to improve your SEO:

  • Find relevant, local keywords and create content around them
  • Optimize your website for mobile, as well as voice search
  • Take part in and write about local events and activities
  • Build backlinks to your website from authority websites like your local chamber of commerce, and local directories

If you’re a total beginner when it comes to SEO, check out this video below by SEM Rush for more information.

Now that you’re more “content” with content marketing…

Jump right in to creating your own! Content marketing is a powerful tool that you can use to expand your small business’s visibility online. Follow the content marketing tips above and start implementing content marketing strategies that will help you to reach new customers and grow your business.

We want to help you share what you want to show your customers! Click here to learn more about how you can get your name out there on Meet the Experts with Jay Vics of JVI Mobile.

Looking for more help in finding the right content marketing for your business? We can help! Contact us today.

10 Awesome Instagram Reels Ideas for Your Local Business

10 Awesome Instagram Reels Ideas for Your Local Business

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. With over one billion active users, Instagram reels are a great place to start.

By taking advantage of the various features that Instagram offers, local businesses can level the playing field with larger companies. With the rise of Instagram reels, companies now have more options than ever to market their business in innovative and visually appealing ways.

This guide will cover ten different types of Instagram reels small businesses can use to promote their business. Whether you're a restaurant looking to showcase your delicious food or a local shop wishing to attract new customers, these reels will help get the job done!

1. Behind-the-Scenes Instagram Reels

A behind-the-scenes reel gives your followers a sneak peek into your business. People love learning how things are made, or the logistics behind running a business. This reel can also help humanize your brand and make you more relatable to your customers.

behind the scenes of instagram reels

To create behind-the-scenes Instagram reels, simply start filming what goes on during a typical day at your business. Film everything from the morning commute, to prepping for customers, to closing up shop at the end of the day. After, add some fun music or narration to keep things engaging!

If you're not sure where to start, you can film a day in the life of one of your employees. Show off your team and what they do to make your business run smoothly.

2. Customer Testimonial

Customer testimonials show happy customers and simultaneously promote your business. When potential customers see others had a positive experience with your business, they are more likely to give it a try.

To create a customer testimonial reel, simply film your customers talking about their experience with your business. Set up a camera in your store or office or send a survey to previous customers asking them to record a video testimonial.

3. Product Showcase via Instagram Reels

Product showcase Instagram reels will allow you to show off your product in all its glory and give potential customers a taste of what they can expect with their purchase. This is great for new products or services you may be offering.

To create a product showcase reel, film a short introduction of your product. This should include information about what it is, how it works, and why people need it. Then, film a few quick clips of your product in action. Be sure to highlight the features or benefits that make it unique!

Finally, add a call-to-action at the end of your reel encouraging people to learn more or purchase your product.

4. How-To

How-to Instagram reels are a great way to show your expertise and attract new customers. If you offer a service that people might not know how to do themselves, seize this opportunity to show them how it's done!

To create a how-to reel, start by choosing a topic that you're an expert in. This could be anything from making the perfect cup of coffee to how to change a tire. Then, film a short video showing people how it's done.

5. Tips and Tricks

A tips and tricks reel is the perfect option to share your knowledge with the world! This type of reel is great for businesses that offer advice or services that might be unfamiliar to others.

To create tips and tricks Instagram reels, create a list of subjects within your areas of expertise. Once you've got a few ideas, film a short video on each topic. Include any tips or tricks that you think will be helpful to your viewers!

Remember, the goal of a tips and tricks reel is to educate and inform your viewers – keep things clear and concise. Here’s an example of a tips-and-tricks reel from Jay here at JVI Mobile Marketing:

Reel from HowTo.agency on Instagram

6. FAQ

A Frequently Asked Questions (FAQ) reel addresses common questions and concerns that potential customers may have about your business. It can help to ease the potential customer’s minds and encourage them to do business with you.

Begin by brainstorming a list of commonly asked questions about your business. When making the video, answer these questions clearly and concisely!

You can also use FAQ reels as an opportunity to address negative reviews or feedback that you may have received. FAQs are a great way to show customers you're open to feedback and willing to make changes to improve your business.

Remember, always keep things positive and professional!

7. Tell Your Story on Instagram Reels

People love a good story, so why not tell them yours? A story on Instagram reels allows you to introduce yourself and your business to potential customers. In addition, this type of reel will allow you to share your company's history, mission, and values with the world!

When creating a story reel, film a few clips of your business in action. Then, include information about your company's history, mission, and values. Be sure to highlight the features and benefits that make it unique!

8. Unique Promotions

We've all seen the standard "sale" promotions, but you can get more creative with marketing, too! An unconventional advertisement stands out from the crowd and attracts new customers.

To create an unconventional promotion, brainstorm a list of unique ideas that will grab people's attention. Once you've got a few ideas, film a short video on each one. Include distinct details or benefits that make your promotion irresistible.

The goal of a unique promotion is to get people talking about your business. Go ahead and think outside the box!

9. Introduce Your Team

Your employees are the heart and soul of your business, so why not introduce them to potential customers? An introductory reel should include information about their role in the company and what they do daily. Film a few quick clips of your team in action, and be sure to highlight any special skills or talents!

Remember, the goal of an introductory reel is to show potential customers that you're a team of experts who are passionate about what you do.

10. Spotlight Your Content on Instagram Reels

Instagram Reels can be used as a tool to promote other content such as blog posts, press releases, or featured articles.

To promote other content using Instagram Reels, start by filming a short clip about the content you want to promote.

Instagram Reels can also drive traffic to your website or blog. To do this, film a short clip of your website or blog and include a link to your site in the description. Finally, encourage people to check it out!

To make it “reel” simple…

Instagram Reels will promote your business and attract new customers. By using some of the ideas in this guide, you can create killer content to help your business stand out from the crowd. When filming, keep things positive, professional, and creative. Most importantly, have fun!

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