7 Ways to Get More Customers with Content Marketing
In 2022, content will continue to be king! What does this mean for your small business? If you haven’t added content marketing into your mix yet, you need to start implementing smart content marketing strategies to get more customers and stay competitive.
Content marketing is one of the most effective ways to reach new customers and grow your business. This article will discuss seven ways to use content marketing to get more customers, clients, or patients in the coming year, and give you actionable tips so that you can get started right away!
1. Start Testing Your Website Content
To ensure that your website is converting as well as possible, you need to start A/B testing your website content. This strategy will help you to determine what content is working and what needs to be improved.
A/B testing compares two parts of content to see which one performs better. To do this, you will need to create two separate versions of your content and then track the results. You can test several factors including the headline, the call-to-action, and the images. Testing different elements can determine what works best for your business and customers.
If you’re not sure how to start A/B testing, there are a number of resources available online. Check out this guide from HubSpot for more information.
2. Show Your Face
Customers want to know that there are real people behind the business. One of the best ways to show customers you’re a real person is with video. If you’re not using video yet, you may be falling behind the curve. 86% of businesses are already using video for marketing.
Videos are a great way to involve your customers and make a human connection. You can use them to introduce your business and your team, give tours of your facilities, or even answer customer questions.
If you’re uncomfortable on camera, you can also use video to showcase your products or services. This is a great way to give clients a behind-the-scenes look at your business.
There are many ways that you can use video to market your business. For example, you can post videos on social media, your website, or even YouTube. Our blog on Instagram Reels can help inspire some quick, cool videos to boost your marketing!
3. Put Customer Testimonials to Work
Customer testimonials are a highly effective marketing practice. When potential customers see that other people have had success with your product or service, they’re more likely to try it themselves. This is called social proof, and you can never had too much of it.
If you don’t already have customer testimonials, start collecting them! You can include testimonials in email marketing campaigns, or on your website or social media.
When asking for testimonials, be sure to ask specific questions that give you the information you need. For example, you can ask customers how your product or service has helped them, their favorite features, or what they would tell their friends about your business.
Collecting and sharing customer testimonials can increase your sales and grow your business.
4. Get Personal
In 2022, customers are looking for more personalized content. They don’t want to think they’re just another number – they want to feel like you understand them and their needs, personally.
One way to personalize your content is to segment your audience and create distinctive pieces of content for different groups of people. You could create one piece of content for first-time visitors to your website and another for returning customers.
You can also use personalization to customize the user experience on your website. This might include displaying different content based on the user’s location or providing recommendations based on their past interactions with your site.
Personalizing your content can help you connect with your customers and build loyalty.
5. Use Interactive Content
Interactive content engages your audience and gets them involved in your content. Interactive content could be quizzes, surveys, polls, and calculators.
Interactive content will get people talking about your brand and is a great way to collect data about your customers.
If you’re not sure where to begin with interactive content, consider your target audience. What type of content would catch your buyers’ eye? What would help them decide on your product or service?
You can increase engagement and get people talking about your brand by creating interactive content.
6. Use Visuals
Visuals will be more critical now than ever. People are bombarded with content every day, and they’re always looking for ways to consume it more quickly. Using visuals on social media is a great way to stand out. People are more likely to stop scrolling and take notice of an image or video than a block of text.
Infographics are a great way to present data in an easy-to-understand format. They’re also shareable, which can help increase your reach. Infographics can make your content more enticing.
Canva and Vista Create(formerly Crello) is an excellent resource for creating visuals. They have a library of free templates that you can use to create infographics, social media posts, and more. Here’s an example of a visual for social media on HowTo.agency:
7. Focus on Local SEO
SEO is more vital than ever for small businesses. In 2022, small businesses will need to focus on SEO to be visible online.
Here are some things you can do to improve your SEO:
- Find relevant, local keywords and create content around them
- Optimize your website for mobile, as well as voice search
- Take part in and write about local events and activities
- Build backlinks to your website from authority websites like your local chamber of commerce, and local directories
If you’re a total beginner when it comes to SEO, check out this video below by SEM Rush for more information.
Now that you’re more “content” with content marketing…
Jump right in to creating your own! Content marketing is a powerful tool that you can use to expand your small business’s visibility online. Follow the content marketing tips above and start implementing content marketing strategies that will help you to reach new customers and grow your business.
We want to help you share what you want to show your customers! Click here to learn more about how you can get your name out there on Meet the Experts with Jay Vics of JVI Mobile.
Looking for more help in finding the right content marketing for your business? We can help! Contact us today.
