Why Do I Need Reputation Management & Text Marketing? My Marketing is just fine. Wrong.
As a Business Owner, you’ve established a Facebook page for your products and/or services. Great! You’ve also launched a Twitter page so you can tweet your followers once a month and even share pictures of your cluttered office every few weeks on your Instagram. Your website gets a few clicks every so often. Marketing all set! Wrong. That’s awesome, but not enough. In today’s busy and competitive world, your business will not survive without reputation management and text messaging marketing.
“More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business.”
Wouldn’t you like to know what people are saying about you and your business? What about knowing what happens every time someone puts your business name into Google or Facebook? It’s great to have an online presence when operating a business, but these same outlets can easily damage your reputation through negative blogs and reviews. Did you know that more than 80% of all consumers read online reviews before making a purchase or getting services at a business? What is said about you and your business can affect your company as a whole and can eventually determine the amount of revenue you have coming in. The internet has given a powerful voice to consumers and their opinion carries a lot of weight. It’s one thing to manage an online business, but it’s another thing to manage your company’s online reputation. Reputation Management will keep you aware of looming threats and reputation attacks. We’ll provide tools to track and monitor your brand so it’s always in a positive light.
What Kind of Action Should I take regarding Reputation Management?
Ready to take charge of your online reputation? There are plenty of things you can do right now. Begin by optimizing your profiles on popular review sites. Some are auto-generated and others you can create yourself. If you see any negative reviews, respond to them ASAP and use them to your advantage. This lets consumers know that you genuinely care and are willing to go to whatever extent necessary to make the customer happy by fixing the situation. You also let consumers know that your business is relevant and not outdated or unpopular by engaging with online reviews. Also, consider adding review forms to your website. Encourage customers to rate your products and/or services with a star system along with a written review. Offer a discount on a future purchase if they agree to leave feedback within a certain time frame. If you don’t want to do this via your website, you can always use the built-in rating system on your Facebook business page, which is a great option as well. You can also incorporate a points reward system and offer them a certain amount of points towards a reward once they leave feedback. Another great idea is to send an automated email to customers after they’ve made an online purchase. The email can include a link to a review form on your website or Facebook page. If you sell products or offer services in an actual storefront, consider including a review link on your printed receipts. I’m sure you’ve seen major fast-food chains, grocery stores and even retail stores offering free items or discounts on their receipts upon completion of an online survey, rating or review. Overall, this will eventually get you more positive online reviews and increase your visibility and attract more customers.
What Ways Can I Introduce Text Message Marketing to my Business?
Did you know that 98% of text messages are read immediately? Literally, within three minutes of receipt, mobile users all over the world are communicating via text.
As a business owner, you can attract more customers while generating more revenue by making text messaging a big part of your marketing efforts. Instant offers, discounts, digital coupons and location-based amenities are all benefits that consumers are constantly searching for. Making these benefits easily accessible via text is the perfect way to grab the attention of your consumers and also allows you to stand out from your competition. This will prompt them to make a quick decision to purchase your products and/or use your services because ultimately, everyone is simply looking for the hottest deals. We live in an instant-gratifying society, so what better way to connect with new and existing consumers than to exceed their expectations via text. You can start a text messaging campaign by signing up subscribers then automate messages based on subscriber actions or send scheduled messages based on promotions.
Now It All Makes Sense
Reputation Management will shine a bright light on your online presence. The internet is already saturated with so much noise and various opinions so you want to be sure everything said about you and your business is positive. Being involved and relevant will get your more positive reviews and will increase your overall visibility. You will begin to attract more customers because so many people check reviews before trying out a new business. Also, you can increase customer loyalty, drive demand, and stay connected by adding text messaging to your marketing strategy. It’s simple, affordable and effective. If you’re not quite sure what platform to rely on for these marketing strategies or would like to take your reputation management or SMS marketing to the next level, leave it to the Certified Digital Marketing Professionals at JVI Mobile Marketing!
July 2017 Special Pricing is underway. Contact us today!