Not sure how to get people to visit your website? This infographic demonstrates 12 surefire ways to begin getting all the traffic you need in 2017!
Start a Facebook Group – This could be a community group, support group, or a special customer group designed to get customers and potential customers to know, like and trust you!
Invest in Facebook Advertising – Set your budget and target your audience through demographics and user behavior with Facebook’s ad tools.
Post share-worthy content – People are more likely to share posts that are unique, useful, entertaining or even controversial!
Encourage people to share – Use a ‘call to action’ statement in some of your posts. Something as simple as ‘Share this post’ or ‘Click Share if you agree’!
Funnel fans and followers back to your site – Accomplish this by offering free (or discounted) products and/or services in exchange for an email address or number. Include a link to your site for them to complete the sign-up process!
Start a contest on social media – Everyone loves prizes! Boost sales and increase followers by offering discount coupons. This is a surefire way to get people to your website!
Redesign with SEO in mind – Decide on a few main keywords and include them throughout the pages of your website.
Consider your link names – Include a keyword or two in your links, if possible.
Make sure your website is mobile responsive – Your pictures should be vibrant and your links should be easy-to-tap. Don’t forget that Google now includes mobile-friendliness as part of their ranking signals, so make sure they’re nothing but positive!
Be sure your site loads fast! No one likes a slow site. Make sure graphics aren’t too big and turn off auto-play on any video or audio files.
Place like and share badges on your blog. This will definitely drive more traffic back to your site.
Raise your hand if you’re cautious about spending money on marketing? Same here.
That’s why it blows my mind when one of my clients drops up to 10K on an animation and does nothing with it. I’m not kidding.
I’ve followed up with clients months after we finish an animation and ask where they’ve been using it. Their response?
“Well, we have it on the website somewhere.”
Then I play my favorite game of “Where in the world is the video we created for my client?”
I love my clients. All of them. But they are leaving money on the table because explaining a confusing product or service takes time. And what does time equate to?
That’s why I created a checklist of best practices for marketing your video(s) to get the most mileage. Below are a few ideas from my checklist which you can download here for free.
FRONT PAGE OF YOUR WEBSITE
You might be thinking, “No s%#t Mike”, but this is the #1 place the majority of my clients do NOT use it. Completely kills me. One of our clients had it on the front page of their site but it was hidden by an image that looked like a film strip with a 12pt type that said: “Watch our video”.
I took a screenshot of their website, sent this image and told them to have their web designer use it as a template to get the video front and center.
Below was his reply after they followed my advice.
You were right!
The new placement of the video has yielded 110 views in the past month, compared to 127 views in the 4 months prior to the move.
Thanks for your help on that!
Take a look at your analytics and see how many people are visiting your website daily. Even if it’s just 3, what does it mean to you if just one of them becomes a client? Is there a residual value to that?
Also, don’t forget that your website works during the weekend even when you’re not.
ADD IT TO YOUR EMAIL SIGNATURE
This is something you can do right now. Just think of how many emails you send out a month. According to my email account, I’ve sent 711 in the last 30 days. That’s A LOT of eyes and potential clients.
Here’s what you can do:
Grab the youtube link or the landing page where your video resides
Open your email settings and write something witty in your email signature with a link to the video. Here’s a sample:
Make sure you don’t put the link as the text because people will click less on that
Drink a beer.
Add a weekly or monthly reminder to check your Bitly clicks so you can see if you need to change the signature to get more clicks. If you have employees, suggest they do the same thing in their signature.
UPLOAD IT TO YOUR LINKEDIN PROFILE
Think what you want about Linkedin, but people use it. Know what they use it for? To check your credibility and learn more about your skilllzzzz.
Once you show up on someone’s profile page there’s an option to “See More”. You can add video to this section. What a great place to put your video so people know what your company does?!
Have employees? Suggest they add it to their profiles as well.
PIN IT TO THE TOP OF YOUR FACEBOOK BUSINESS PAGE
If you have a Facebook Business page then people are using this as a way to find out a little about your business. Visitors will briefly skim your page and then bounce. They’ll check out reviews and some posts to see how people are engaging with you. This is why pinning your video to the top of your page is useful. Especially if you want them to quickly know about something you are currently promoting.
Check out Eleven Lights Media’s Facebook page. The very first post is a pinned video because Sarah Moore wants everyone to know about her CREATE campaign.
First, upload your video as a post. Once it’s up, click the drop-down arrow in the top right corner and choose “Pin to top of page”.
MAKE CLIPS OF YOUR VIDEO INTO GIFS
Giphy.com is amazing. You can upload your youtube link, add text, and create 10-second clips that are looping gifs.
Create 3-5 clips and spread them out through the week with a CTA telling people to click on a link to watch the full video.
Want more ideas? Just click here to download the checklist I mentioned at the beginning of the post.
And if you are looking to explain what your business does in less than a minute, check out my company www.drive80.com.
* Mike Doyle is the owner of Drive 80 Studios, a Raleigh NC Based animation studio. We think he rocks and we love all of his videos.
About a year ago, we started building some new identities for local businesses, online startups, and software companies. Logo design from JVI Mobile was born. Here are some examples of designs we have done for very satisfied clients.
If you are in need of a new look, have a product or service to introduce to the market, please reach out to us today. We will design 6-8 samples with several revisions for a cost that is a fraction of what many others charge!
We all have the same 24 hours in a day. It’s what we do with that time that determines our level of success. The harsh reality is that once time is gone, we can never get it back. I know, it sucks. But it’s the truth. However, the good news is that MySoPro is going to save you time. And lots of it! Saving time is very important for all business owners, so we get it. You no longer have to worry. MySoPro is here to save the day! It serves as your own personal social media assistant and this free tool is here to eliminate all the stress and frustration you dealt with in the past when handling your social media campaigns.
Saving You Time
Saving time is important because it allows you to focus on the things that matter most to all business owners, making money! You can finally spend more time actually running your business and set aside time for all the other important things that matter to you such as family, friends, and relaxation. MySoPro allows you to schedule posts on your social media platforms days, weeks and even months in advance. Unlimited posts for as many social media accounts you have.
Being able to save time while posting in advance increases your engagement. You can grow your social media platforms by gaining more likes and increasing shares. This will allow you to achieve overall success and growth in revenue through online marketing.
Why Social Media
Social Media is the ideal platform needed to promote upcoming sale events, share information about your products, educate people about the services you offer and share reasons why they should come to you and not your competition. MySoPro allows you to easily find and post relevant content and videos that you may not have thought of initially. There’s a cool feature called ‘Content Research’ which allows you to search through powerful platforms such as YouTube, Google News and even Facebook for various relevant content to repost and/or share with your audience. This is a great tool to utilize when you’re in need of some fresh ideas.
Getting Things Done
Schedule days or weeks of content in just minutes! Even if you don’t have time to schedule posts out months in advance, you can still get a significant amount of posts scheduled out in just 5 minutes. The beauty of it all is that you can manage all of your social media profiles in one. Facebook, Twitter, Instagram and Pinterest all in one location. You don’t have to open multiple tabs on your computer to access them all. Simply reach all of them through MySoPro.
Even though this is a free tool, there is a pro version that comes with more unlimited features for only $32.83/month when you sign up annually.
Perhaps not like Clash of Clans, but yes. With over two billion smartphones in the world today and each iPhone launch causing people to line up for days to get one, no one can deny the pervasive effect smartphones have garnered over the last few years.
And it isn’t going to change soon. With online habits moving increasingly from desktop to tablets and smartphones, more and more people look for and act on local information on their mobile device- whether it is reservations at their favorite restaurant, a ticket to their favorite team, or just what tomorrow’s weather will be. And mobile apps are increasingly how they do this.
Now through May 15th, our app prices have been slashed to as low as $397 for the development and only $97/month! This is a first-year saving of over $500! Click below to get all of the details.
So if you don’t have an app already, do you need one?
Probably, if not definitely. To date, there have been over 50 billion app downloads from the Apple App Store driving over $60 billion in revenue by 2018.
With increasing smartphone use, consumers increasingly are demanding constant access to information and data which can quickly only be delivered by apps. Using a smaller footprint and requiring fewer resources to run, apps quickly and effectively can answer this need. Apps give your customers the service they need!
Why Not Just a Mobile Website?
Though mobile websites are also a key element in a successful marketing plan, an app provides much more:
Increased flexibility gives small and local businesses a competitive advantage over larger and more entrenched competitors.
Connect with your customers anytime from anywhere, even if your brick and mortar location is closed.
Apps improve internal effectiveness by letting them communicate, check inventory and other key functions.
Apps are quicker than mobile websites in entering data, taking orders, and other simple tasks. The simpler placing an order is, the higher your sales will go!
Apps are convenient. With consumers pressed for time, increasingly the fastest and easiest option wins out and becomes a brand standard.
Apps are increasingly becoming accepted as a requirement for businesses of all sizes. Organizations without them may run the risk of being perceived as less responsive to consumer needs.
But Mobile Apps are Expensive, Aren’t They?
Yes, they can be- especially for the novice. At JVI Mobile we give you two options to create your own App. We empower you to create, edit, and manage your own apps for a variety of platforms including iPhone and Android through our own system.
But if you’d like a completely turnkey solution we have a special offer for Spring 2017. After consulting with you for your specific needs, we will build your App for you for $397 with monthly maintenance or only $97 (some restrictions apply). This deal won’t last long so contact us today!
At JVI Mobile, we are passionate about creating and growing awesome social relationships. Tell us how we can help grow or create your mobile app and grow your business!
By now, you’ve probably heard the phrase that “Content is King” right? Throughout all of the algorithm updates Google has released over the last six years – one thing has never changed. Google loves to index fresh content.
Content Marketing is an amazing strategy to find and engage with loyal customers – and it’s only increasing in popularity because 90% of customers prefer to learn about a brand through content vs ads.
But simply knowing that you need excellent content is one thing – actually creating it is a whole other thing altogether.
Just recently, Google made an appeal to website owners regarding their use of SEO techniques. What the search engine giant essentially said was that these techniques are not the most important considerations for ranking highly in the search results.
The most important factor is that website owners offer relevant and quality info to their readers. If you do that, Google will reward you with better rankings in their search engine.
This has given rise to the term content marketing, which is simply a new name for a very old concept. By publishing interesting and engaging content for your website visitors, which converts a percentage of them into regular visitors while at the same time, attracting new ones too.
The ultimate purpose of content marketing is to get your visitors to do something that you want them to do. Such as to sign up for your newsletter or visit your brick and mortar location, and buy your products & services.
But that begs the question: what is “interesting” content?
A lot of people get it all wrong when it comes to blog content. Too much self-promotion is the fastest way to get a reader to click the back button so what should you feature instead?
Choose Topics That Interest Your Readers
What you post all depends on your business industry. Ask yourself what your website is about. And then put yourself in your reader’s shoes. What content would they find useful?
Here are some suggestions for your topics:
“How to” articles. If you sell products, you can write articles on how to use these products, or how to take care of them.
If you offer services of some kind, you could write about how to get the most out of the service you provide or preventative maintenance to avoid it from happening again
Another idea is to create a buying guide. These are practical tips that many consumers and customers will find useful. And they also establish your authority in your industry.
List-type articles. Most people love lists. Publishing articles like “the top 3 most energy efficient double pane windows” or “most popular hair styles of the season for women in their 20’s” etc. You can also publish the top ten worst lists, just to give you some ideas.
Check out many of the list-type articles online, and you’ll notice that they also generate a lot of comments. Some comments may offer suggestions as to which items were left out from the list,(which gives you valuable insight) while others agree with your choices. What’s undeniable is that these lists can attract a lot of active interest – which is a good thing.
Head-to-head comparisons. A lot of car magazines pit one car against another car in its comparison reviews, and you can do the same thing with your own products or services. This offers a tangible demonstration of how your business is better than your competitors.
The trick here is to pick a suitable match for your comparison, and then emphasize the ways in which your business is better.
Answer Common FAQs – Do you find that customers ask the same question over and over? Then it makes sense to create a blog that answers it.
Instead of repeatedly having to explain it, you can post a link to your blog post on your social networks and direct customers there for other great information too.
Video Posts, also referred to as “vlogs”– Do you own a smartphone or video camera? Consider starting your own “how to” series on topics in your industry. Post your videos to a dedicated YouTube channel, add them to your written blog posts, and promote them through your social media channels.
Know Your Audience
The best way to engage your audience to know who your audience is and what type of profile they have. By knowing their profile and having an idea of who your visitors are in your head, you can create content that they would find interesting even if the topic isn’t directly linked to your products or services.
The tone of your blog content matters too. It’s not just what you say… It’s how you say it. For some businesses, like a landscaping service for example – a casual “write as you speak” tone might work best. Giving tips on how to get a greener lawn should probably be written in a more “neighborly advice” tone.
But for other industries like legal services a more professional tone will likely be more appropriate – but again it all depends on your audience.
There’s an exception to this rule, however. For many smaller businesses, where you are the “face” of your own business it’s also important that your readers get a sense of who you are.
In this circumstance, you’re aiming for a more “intimate” relationship with your blog so people can identify with you easier – which will help to build your personal brand.
Blog articles are not purely words. Graphics and images will help illustrate your message better. Also, consistency is critical. Updating your blog regularly has a multitude of benefits – including better SEO rankings.
Don’t be afraid to delegate – you don’t have to write ALL of your content yourself. Guest bloggers or even your employees can contribute articles. A blog that is not updated often will eventually lose its readership.
There are many ingredients to creating amazing content for your blog. Hopefully, by implementing some of these suggestions you can create a content recipe for a successful blog that has your visitors coming back for more!
Are you familiar with Hootsuite, PostPlanner or Buffer? Would you like free access to a tool that is similar to all of them except you get unlimited profiles and a built-in image editor for free, for life? Check out MySoPro.com right now or click the banner below.