11 Signs Your Business Needs A Marketing Agency

11 Signs Your Business Needs A Marketing Agency

by | Nov 11, 2022 | Uncategorized

You can only get so far by doing it all yourself- DIY’ing it isn't always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. So, what are some signs it’s time to chat with a digital agency? If your digital marketing efforts aren't delivering the results you'd hoped for, it may be time to hire an agency. Other signs that you should hire a digital marketing agency include:

1. An Agency Can Fix What’s Broken

When you first started your business, you had to do everything yourself or with a small team. It worked for a while: you came up with great ideas, generated leads, and increased your sales. Then something strange happened: website traffic slowed, leads dried up… Whatever got you this far has broken down.

At this point, you need new ideas and new people to help you come up with and carry out a plan that will get you the results you want. This is another sign to consider hiring a digital marketing agency to help you take your business to the next level

2. An Agency Has The Time To Commit

With everything on your plate, you probably don’t have enough time to create a comprehensive digital marketing strategy.

Let's be honest. Digital marketing is a time-consuming endeavor that includes SEO, content marketing, website updates, social media management, email marketing, and analytics. Unless you have the extra time and resources to learn how to become a bonified marketing expert, then hiring an agency while you focus on your core business is probably a more productive use of your time.

3. An Agency Knows More About Marketing

You know your business and industry inside and out, better than anyone right? But you're no digital marketing guru. You are not equipped with the skills, or experience necessary to develop and roll out a digital marketing strategy that is likely to succeed. And that's okay. You're better off allocating your time & resources to the business you've created. Website development, graphic design, content creation, SEO, analytics, social media, technology, and a variety of other tools are all play a role in digital marketing and all tied together.

4. An Agency Would Care More

You recognize the value of digital marketing for your company, but you don't understand how it works or how it's done, or you simply don't care. You're no dummy, you know it works and you want results. But you can't or don't want to be involved in the process of getting them. So if digital marketing isnt' your jam an you'd rather spend your time on other parts of your business, then it may be time to delegate it to an agency with a passion for digital marketing.

5. Return On Investment Is Underwhelming

Digital marketing can be a roller coaster, especially nowadays. Your marketing needs to evolve as the web evolves. So setting up multiple traffic streams to keep a steady flow of eager buyers incoming to your business is the way to go but unfortunately the rock solid strategies you've used just a couple years, or even months ago aren't driving customers to your business like they used to. And now your bag of tricks isn't generating the ROI it once was, and you're out of ideas.

This is yet another sign it's time consult with an agency. A good digital marketing agency will track your ROI so you can cut wasteful spending and optimize your campaigns while suggesting fresh new ideas that are working for local businesses right now.

6. You're On A Tight Budget

You can't grow your business without marketing. Let's just make that clear.

This normally means 1 of 2 things. A small budget could mean that the business doesn't understand how important digital marketing is or that it doesn't make enough money to spend on digital marketing.

Working with a marketing agency does not have to be expensive. In fact, it can be much more expensive building/maintaining an in-house marketing department. A dedicated space, skilled staff, ongoing training, salaries and benefits, specialized technology, and other costly components are all required for an in-house operation.

This is where a reputable digital marketing agency shines because they'll already have the team in place, tools, and expertise ready to go from day one and you don't have to worry about training, paying salaries or providing benefits.

7. You Need More Targeted Traffic

A slow flow of new leads and customers indicates a less than optimal digital marketing strategy. Maybe you're using the incorrect channel or channel combination. Perhaps your website is out of date, your content isn't engaging visitors, or your social media activity is insufficient. You might be targeting the wrong people

These are just some of the many challenges that a digital marketing agency takes on in order to help you reach your target demographic and bring in more business.

businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planing and strategy concept.
businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planing and strategy concept.

8. The Competition Is Winning

When your competitors' websites and blog posts rank higher than yours in Google search results and you can't avoid their social media activity, you know they're beating you. Clearly, they're spending a lot of money on digital marketing to expand their business and capture customers and sales that could be yours.

Consider it a wake-up call. You can do it if they can. But chances are you won't be able to do it alone. To get there, you'll need the right combination of content creation, citation and link building as well as social media, and analytics support. This is where an agency comes in handy.

9. Your Website Requires An Overhaul

Your website is the public face of your company. Customers visit it to learn more about your products and services and to make purchasing decisions. A well-designed, user-friendly website improves their interaction with your brand and speeds up the conversion process. An out-of-date, broken, or confusing website turns them off and undermines your brand's credibility.

An outdated appearance, low Google rankings, dwindling traffic, incorrect information, infrequent content publication, and technical difficulties are all serious issues that should be addressed right away.

10. You Can't Create Enough Content

Do I I really need to say it? Okay, fine… Content IS King. Now more than ever. Content and engagement is how Google measures success. If you go two to three weeks without creating and publishing new content, you need additional help. A lack of fresh content harms your website's Google ranking and significantly reduces user engagement. When there's nothing interesting to follow, followers leave and don't come back.

You should be adding new content to your website on a weekly and daily basis for social media. This content should be interesting, relevant, and useful to your intended audience. If you find yourself falling behind, it's time to hire a digital marketing agency.

11. You Aren't Measuring Results

One of the major advantages of digital marketing over traditional marketing is analytics. You can track, measure, and analyze the performance of your marketing campaigns using digital marketing to determine what works and what doesn't. This knowledge enables you to tailor your efforts in order to maximize your results and budget.

Is your digital marketing strategy producing results? Are your efforts bearing fruit? You're wasting time and money if you don't know, and you need an agency.

Wrapping up

In today's online world, establishing a solid digital marketing strategy and understanding how to apply it is pretty much essential for your success of your campaign. You may be a determined do-it-yourselfer, but unless you are well versed in all forms of digital marketing, you will require the expertise of an agency sooner or later. In the long run, acting sooner will save you more time and money.

Looking for a reliable digital marketing agency? We can help! Reach out today to contact us and learn more about the digital marketing help we can provide. Or, are you looking for a fresh, new way to boost your digital marketing content variety? Sign up today to meet with Jay Vics on the Meet the Experts podcast! Get your name out there!

Local Content: Cracking The Code To Great Content

Local Content: Cracking The Code To Great Content

by | Oct 27, 2022 | Uncategorized

In the past, creating local content was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were.

Then came web marketing and everything changed. At first, the advice was to focus on general keywords. However, Google and other search engines' algorithms have evolved over time. They now prioritize local search above all else.

Why does that matter? In short, creating compelling local content is not optional. It is as essential as oxygen. You need to demonstrate to potential clients that you are an active participant in the neighborhood, which requires you to go beyond simply providing an address.

The Fundamentals of Local Marketing

I've already written a lot about local marketing, but I think it's important to include a short summary of how to optimize your website and content for local search. Keep these things in mind:

  • Optimize your site for mobile search and make sure it looks great on mobile devices.
  • Optimize your site for local voice searches and "near me" searches.
  • Choose local keywords with a high search volume that are highly relevant to your business. The name of your city, state, or neighborhood, as well as keywords relevant to your business, are the best local search words.
  • Use rich snippets to include important geographic information in your Google search results.
  • Obtain links from important local sites to your site. Remember that when it comes to link building, quality trumps quantity. To build your local SEO "cred," focus on local business guides, the Chamber of Commerce, and related local businesses.
  • Encourage your customers to leave reviews and link to your review pages on your website. Customer testimonials, which go into a bit more depth than reviews, are also very important.

Following these tips will help you get started, but you'll still need to create compelling local content to attract customers.

Local Content Creation Tips

Once your site has been optimized for local searches, you should concentrate on creating local content. This entails more than simply incorporating local keywords into general content. You'll need to demonstrate to site visitors that you're a part of a local community.

Suggestions to get you started:

Determine your audience's interests and then write about them. Of course, you don't want to stray too far from your business, but there's nothing wrong with getting excited about topics that are important to your audience. You could, for example, write about an upcoming community event or the year's first major storm.  If you already have a customer avatar, this should be even easier.

Write a blog about local events

Local events are important in every community, from small rural towns to large cities. As a business owner, you should be aware of these events and look for ways to create local content about them that are relevant to your company. It will be simple if you plan to sponsor a booth at your local fair.

However, local charity events and holiday celebrations allow you to talk about your community and why you love it.

Stay local with your local content

Create case studies that are relevant to local prospects.. One method is to create an "insider’s guide to…."  that demonstrates your knowledge of the area.  A landscaper in Southern California, for example, might discuss the risk of wildfires or provide advice on how to get rid of black widow spiders.

Discuss local news. Did your neighborhood Little League team advance to the playoffs? Was your town featured nationally somehow? Is there going to be a new business in town? Any of these things could be turned into blog posts, and they're especially effective if you can find a natural way to connect the story to your business.

Staying connected to your community online is a great way to get ideas for local content. You could like your local Chamber of Commerce on Facebook, subscribe to your local newspaper, and go to the library to see what new flyers have been posted on the bulletin board.

What is your content's intent?

When creating local content, one of the most important things to remember is that every blog post or social media update you write should have a clear intention that is related to your business.

What exactly do I mean? Simply put, you can't waste time blogging about something if you don't know why you're writing about it. Sometimes the intention is obvious. You own a hardware store, and blogging about winter snowfall predictions might help you sell some shovels and snowblowers, or at the very least some Ice Melt.

At times, however, the intention may be a little more difficult to pin down. There's nothing wrong with that, but don't skip this step. If you're inventive enough, you should be able to connect any piece of content you create to your company.

For example, suppose you want to blog about a local charity event but can't think of an organic way to connect it to your business. Instead of giving up, consider donating a portion of your sales to charity or organizing a fundraising event with other local business owners.

The key is to make your local content relevant to your company and its target audience. You can still share general content, but if you want your business to grow, you must share local content.

Looking for new, unique ways to share your local business? We want to help you curate your local content! Sign up to meet with Jay Vics on the Meet the Experts podcast to showcase your local business.

Customer Service That Helps You Stand Out Among Your Competitors

Customer Service That Helps You Stand Out Among Your Competitors

by | Oct 17, 2022 | Uncategorized

"My customers appreciate the excellent quality, customer service, and attention to detail that I provide. If only more people were aware of my existence…but my industry is so competitive that it's impossible to stand out." This is the most common issue we hear from business owners. It's also been a challenge for us.

So let's get right into it. If you're wondering how to get more eyes on your business, we're sharing  our best ideas you can try to stand out in a sea of samesies.

Surprise & Delight With Your Customer Service

So many businesses claim to provide the best service. When you ask them how they can improve, they list things like "delivering on time" or "delivering quality work." Personally, I consider these to be standard operating procedures; I expect them.

When you have a surprisingly good or surprisingly bad customer service experience, you are more likely to remember it. However, mediocre service is unlikely to stick with you long enough for you to tell anyone about it.

Businesses that stand out are those that make you feel like your satisfaction is always their top priority. They actively seek ways to go above and beyond, turning challenges or mistakes into opportunities to delight.

Don't settle for mediocrity. If you want to be memorable, go above and beyond with your marketing and customer service—every time. Would someone tell their friends about your customer service experience?  Use that as a general rule.

Make a Name for Yourself

Have you ever heard the expression "the riches are in the niches"? It's much easier to stand out and become known for one, very specific thing than it is to try to sell everything to everyone. Your competitors are fewer in a niche market, your marketing dollars can be spent more strategically, and you can often charge more because you're a specialist.

Are you the best pet photographer in town? Do you make an awesome vegan pizza? Focus, claim, and own it.

Provide Noticeably Different Customer Service

It is our responsibility as business owners to be able to confidently tell potential customers why we are worth their time and money. When there is nothing distinctive or distinguishing about your products, services, or brand, price becomes the only variable. And, if the only differentiating factor is price, we become magnets for bargain hunters looking for the best bang for their buck.

Stand out by identifying areas where you can provide value that your competitors cannot, or by addressing customer pain points that your competitors are not. When you look deeper, you'll discover that there are far more opportunities to stand out than you realize.

Take Customer Service Feedback Seriously & Apply It

Too often, we assume what our customers want and need instead of asking them.

Collecting customer feedback can help you identify potential product and service offerings that your customers want but that you aren't yet providing. It can also assist you in determining where your customers are confused or require additional assistance. Feedback also provides insight into the words and phrases your customers are using to describe their problems, which will help you assist them.

You'll be able to truly get to know your customers and how you can better serve them if you survey them. If you follow their advice, you'll be able to understand what they consider to be exceptional customer service, must-have products, clear marketing, and much more.

Give the Impression You Care

Your brand’s visuals are your the first impression of your company and sets the tone for interactions with you. You want them to say-  “Wow! I'd love to work with this brand,” not “If this is how their website looks, how will the quality of their work or service be?”

If your website, logo, or marketing materials are sloppy, it tells your customers that you don't value your brand enough to invest in it. If you're just starting out or don't have a lot of money to spend, there are designers to suit every budget and business type.

Make your brand stand out by ensuring that it’s professional and trustworthy at all touchpoints. Check out how we have used bright colors and enticing fonts to drive the eye towards our logo for Meet the Experts!

Give (and Receive)

Building trust with your target audience takes time and, in many cases, multiple interactions. Asking someone for a sale is the business equivalent of asking for their hand in marriage, and shotgun weddings are relatively rare. If the 'marriage proposal' fails, ask them out on a date instead—consider offering a free trial, sample, information (blogs, videos, PDFs), or a free initial consultation to reduce risk perceptions, create goodwill, and build your relationship.

When we give generously to potential customers, we break down barriers, attract people to our business, assist our customers in getting to know us, build trust, and foster reciprocity.

Reward Loyal Customers

"Repeat buyers generate the same revenue as five new customers combined and are nine times more likely to convert," says the study. (Autopilot).

Yes, existing customers are just as important and valuable to impress as new ones (if not more). Consider differentiating yourself from the competition by rewarding their loyalty with discounts, incentives, exclusive deals, affiliate programs, or referrer bonuses.

Your company's success is directly related to the customers who patronize it. Treat them like royalty and create new ways to wow them in order to stand out in your industry. Click here for more quick conversion tips!

So now that you have the framework for customer service success, we want to help you more with your marketing needs! Meet with Jay Vics on the Meet the Experts podcast to get your name out there, and put your marketing skills to the test. We want to help show your customers what you have to offer!

Marketing Fails That Can Happen and How To Fix Them

Marketing Fails That Can Happen and How To Fix Them

by | Oct 3, 2022 | Uncategorized

Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly.

With that in mind, let's look at 5 of the most common local marketing fails and how to avoid them.

1. A user experience that is focused on you rather than marketing to your audience

A website's visual impact is important, but it also needs to support an engaging and efficient customer journey.

Your audience visits your site to solve their problems and alleviate their pain points, not to learn about your products. Your marketing should show that products could be the solution to their problems. But, they’re not picking up what you're putting down.

So, if you have a lot of visitors to your site but they aren't converting the way you want them to, it's time to take a step back and evaluate your user experience.

Consider a Home Page refresh, new Landing Pages, or an update to your payment options or check-out process, as examples.

According to recent Bain research, companies that excel at Customer Experience grow revenues at a rate that is 4%-8% higher than the market average.

2. Reluctant to experiment with new marketing channels

Marketing is constantly evolving, and the only way to effectively promote your business on a consistent basis is to keep up with the changes and be open to trying new marketing activities.

However, many small business owners make the mistake of focusing solely on one, relatively simple marketing technique. For example, they may build a following on Instagram and believe they can avoid using other marketing methods.

So, what happens if your target audience unfollows you on IG? It may appear unlikely that such a thing could occur, but it is possible. Trends pass us by. Websites that were popular yesterday are no longer available. You must plan ahead of time and do everything possible to spread the word in multiple ways. That doesn't mean you should spend all of your time marketing, but it does mean you should diversify.

3. You haven't claimed your social media pages yet

You don't have to be active on every social media site out there. What you should do is spend a few minutes claiming your business name on all relevant sites and posting some basic information about your business. If a potential customer searches for you on Instagram, you want them to find accurate information, such as your address, phone number, email address, and business hours.

If you don't claim your business, your leads may end up on a page run by a stranger, someone who isn't looking out for your best interests. So a few minutes now can save you a lot of marketing trouble later. Check out one of our brand pages here for Meet the Experts!

4. You are not managing your reviews

Local businesses rely heavily on online reviews. People who frequent your business can easily leave reviews on sites like Yelp, Angi, and Google. According to research, more than 80% of all consumers rely on online reviews before making a purchase. However, many local business owners don't do everything they can to ensure that their reviews are benefiting their marketing.

The first step is to claim your business listing on all local review sites. Customers can leave reviews even if a business hasn't created a listing, so you might be surprised at how many reviews you have if you haven't checked. Check your existing profile to ensure that all relevant information, such as your contact information, hours, and prices, is correct.

The second step is to devise a system for responding to reviews. It's a good idea to keep an eye on your accounts. Positive reviews can be great for marketing, and you should respond with a simple thank you. But, negative reviews require a bit more finesse. Responses that remain positive are the most successful. If possible, try to take the conversation offline and do whatever you need to do to resolve the situation.

5. You are not being consistent with your brand

Everything you do online has an impact on your brand. If you have more than one person posting on your behalf, whether on your blog, website, or social media, you must have a well-defined strategy in place to ensure that everything associated with your company reflects your brand. That is, your colors and fonts should be consistent with your logo. However, it also implies that the tone of what you post must be consistent with the personality of your brand.

Creating a customer profile can assist you in identifying your core customers and tailoring your brand to them. Consider the tone of some major corporations, such as Red Bull and Rolls Royce. Red Bull employs brash, hip language that reflects their brand and audience, whereas Rolls Royce employs elevated language that addresses their core customers.

The good news is that these five errors are simple to correct. If you notice any of these flaws in your own marketing efforts, take the time to correct them and get back on track. Your company will be grateful in more ways than one!

Looking for new ways to make your marketing successful? Click here to join Jay Vics on the Meet the Experts podcast. We want to help you with fun, unique marketing that fits your business!

Turn Followers Into Customers With These Simple Tips

Turn Followers Into Customers With These Simple Tips

by | Jul 29, 2022 | Uncategorized

In the past few years, Instagram has developed into a juggernaut of a marketing platform. Everyone is on Instagram, from small businesses to conglomerates, and they all are racing to increase their followers, likes, and comments metrics!

According to Facebook statistics, 500 million users log on to Instagram every day and spend an average of 30 minutes on the platform.

Right now there’s a huge opportunity for those who take action.

If you are a business owner with an Instagram page but somehow struggle to find leads, conversions, and growth on the platform, you’ve made it to the right place.

This article is going to show you the best methods of conversion and the biggest mistakes you need to watch out for when promoting your business on Instagram.

To start off let’s look at what you NEED to be doing to kickstart the process:

The DO’s of Instagram Conversion

Be active with your followers in the community

The key here is to go from building an audience to creating a community of engagers. Remember, Instagram is more than a one-way platform. Audiences want to enjoy your content, but what they really need is to be a part of it. Don’t forget that you’re behind the screen and you have the power to control their actions and influence the steps they take on their journey.

To create an active community on Instagram, remember:

  • Reply to comments
  • Reply to DMs
  • Host giveaways and competitions
  • Encourage follower engagement in your content with call-to-actions and questions
  • Start conversations
  • Post on national days

Switch it up

Consistency is important, especially if you’re a smaller business looking to gain traction and successfully convert your audience into customers. However, sticking to the same content over and over is going to leave your follower’s losing interest. Nobody wants to scroll past 100 images that add nothing to their life. Instead, audiences want familiarity AND uniqueness. It sounds like a tricky combination to pull off, but it IS possible.

To ensure you’re sticking to a regular positing schedule whilst remembering to switch up you need to:

  • Experiment with different formats: Post stories, reels and both short/long form videos to vary the kind of content you give to your followers. This could even mean going live for your followers (building that active community at the same time). To start off, add in some carousels to your content as this is super simple!
  • Vary the content you use in your posts: Filmed a great ad for your business? Show off behind the scenes. Get creative with emojis and stickers and add new people to the mix. As a local business, reinforcing the idea of community is important, so don’t be afraid to involve others in your content.

Become more than just your content to your followers

For a local business like yours, a large number of your followers might be those who live within your area or even come into your physical store if you have one. This makes showing who you are behind the brand even more important.

Don’t be afraid to show the real you and connect with the local audiences you have around you.

Get vulnerable and open up. Consumers love reality and you’ll find, we as a society are VERY nosey, so finding out more about the owners or team behind a brand is crucial if you want to maintain audience attention and start building a relationship with them.

To successfully be you, try this:

  • Incorporate pictures of a day at work into your content with the team involved
  • Reply to comments with the name of the team member who replied at the end of it help create that community
  • Use stories to document genuine business life

These 3 tips are sure to take your business from followers on Instagram to traffic on your website.

By keeping it real, switching it up and getting active online, conversion is guaranteed.

Now, it’s time to take a look at the mistakes you don’t want to be falling into:

The DON’T’S of Instagram Conversion

Avoid over-selling

The most crucial part of transforming followers into customers is by making the transition feel seamless for them. Your audience does not want to be bombarded by boring sales pitches, they want value and relatability. And as a local business, this means incorporating ‘filler posts’ your community can engage with OUTSIDE of the sphere of sales, such as:

– Weekend/Weekday posts: Use these as a check in with your audience to see how they are and/or update them on what’s going on for the business that day.

– Quotes or sayings: You can’t go wrong with a bit of motivation every now and then to help push through the day!

– Tips, secrets or how to’s: Always think about adding value. Help your audience learn more and positively change their life.

Doing more than just pushing sales will help you convert without it feeling like your customers have to do any challenging work or be convinced to take action.

Posting inconsistent content

While it’s important to switch up the format of your content, don’t end up losing your brand image in the midst of it. Sticking to a general theme, tone and voice is important for your followers to get to know your business more and want to become a follower.

  • Make sure your posts flow well and represents your vision.
  • Stick to brand colors
  • Stick to ONE tone of voice for cohesive purposes

Not engaging with your followers

For audiences of businesses, Instagram isn’t just a window shop. It’s a place to interact, learn, chat and so much more. So, why limit yourself by not returning the favour? If you’re a small local business, building a positive reputation and good rapport with your followers will lead to more people visiting your page.

Consumers eat with their eyes and love a place where they feel valued, appreciated, and can get something out of it. So, ENGAGE! Get stuck into the community you’ve created and interact with your followers.

Conclusion

If you're a local business trying to convert your followers into customers, don't sweat it, you've got this!

Creating great content is all about the strategies you use to improve the customer experience even more, and by monitoring your analytics and clarifying your objectives on a daily basis, incorporating these tips into your marketing will be easier than ever!

We want to help you market your business in new, unique ways! Click here to sign up to meet with Jay Vics on the Meet the Experts podcast. Share your knowledge and get your name out there!

Link Building Matters In Your Business: Here’s Why

Link Building Matters In Your Business: Here’s Why

by | Jul 8, 2022 | Uncategorized

If you’re running a business, your website needs to be as visible as possible to potential customers. One way to do this is via effective link building. Good link building can help improve your site’s ranking on search engines and ultimately drive more traffic your way.

In this article, we’ll discuss why link building is still an important part of local SEO and some of the best ways to go about it.

Why Is Link Building Important?

There are a number of reasons why link building is still an essential part of SEO, even in 2022.

First and foremost, it’s one of the most effective ways to improve your site’s search engine ranking. In fact, 58% of SEO experts believe that link building significantly impacts search engine ranking.

Building relevant and local links is vital if you’re trying to rank higher in localized searches and certain keywords.

Besides increasing your SEO ranking and driving more traffic to your website, several other benefits come with link building. These include:

  • Increased brand awareness
  • Improved relationships with other businesses
  • More opportunities for joint ventures and partnerships
  • The ability to reach new audiences

If you’re not already incorporating link building into your SEO strategy, now is the time to start. It’s an essential part of any successful SEO campaign and can provide many benefits for your business.

Using Local Citations

Another excellent tool for SEO that is like link building is using local citations. But what are they?

Local citations simply mention your business name, address, and phone number on other websites. They help improve your visibility in search engines and lead to more traffic and customers for your business.

A local citation references your business on the internet and your name, address, and phone number. They are also called “mentions” or “listings.”

You can find citations in directories, review sites, social media platforms, apps, maps, etc.

Getting People to Link to Your Business

One common question that businesses have is how to get other people and websites to link to their business. There’s no one-size-fits-all answer. But, there are a few methods you can use to increase your chances of getting links.

These include:

  • Creating great content: This is one of the best ways to get people to link to your site. In addition, other businesses and websites will likely link to it if you produce helpful, informative, and engaging content. Check out the unique content we’ve been working on for TikTok!
  • Reaching out to influencers: This involves contacting people with a large online following and asking them to promote your content or mention your business in one of their posts.
  • Submitting guest posts: Write articles for other blogs in your industry in exchange for a link back to your website.

Local link building should be a key part of any marketing strategy. Only 6% of website content receives backlinks. You can improve your search engine ranking immensely by getting ahead of your competitors.

Finding Local Backlinks for Link Building

One of the most important things to keep in mind is relevance when it comes to link building. You should focus on getting links from websites relevant to your industry or niche.

For example, if you own a local business, getting links from other local businesses or websites makes sense. The same goes for if you have a blog about a particular subject. For example, if you have a blog about pet care, you would want to get links from other pet-related websites.

Here are a few ideas of where you can find relevant backlinks for your business or website:

  • Local directories: These websites list businesses in specific categories, such as the Yellow Pages or Yelp.
  • Local news websites: If you’ve been featured in a local news article, there’s a good chance they will include a link to your website.
  • Industry-specific websites: These are websites that focus on a specific industry or niche.
  • Relevant resource pages: These pages list helpful resources for people in a specific industry or niche. For example, if you have an article about car care tips, you could get links from resource pages that list the best car care tips.

By keeping relevance in mind, you can make sure you’re getting the most valuable backlinks for your website.

Excited long-haired girl having fun during work with computer. Indoor photo of smiling female freelancer using laptop in cozy cafe.

Creating a Link Building Strategy

Now that you know why local link building is important, it’s time to create a strategy. Here are a few tips to help you start link building:

Set goals

First, decide what you want to achieve with your link-building campaign. Do you want to improve your search engine ranking? Increase brand awareness? Drive traffic to your website? Once you know your goals, you can create a plan to achieve them.

Research your competition

Look at your competitors and what they’re doing. Are they getting links from local directories? Guest posting on other blogs? By understanding what they’re doing, you can get an idea of what’s working and adapt your strategy accordingly.

Create a list of target websites

Make a list of the websites you want to get links from. As mentioned above, these could be local directories, news websites, industry-specific websites, or relevant resource pages.

After you have a list of target websites, reach out and build relationships. You can do this by guest posting on their blog, sending them an email, or connecting with them on social media.

Using Google Maps and Other Platforms for Link Building

In addition to traditional link-building methods, there are also some platforms you can use to get links. For example, Google Maps is a great way to get links from local businesses.

To get started, search for your business on Google Maps and claim your listing. Once you’ve claimed your business listing, you can add your website to it. This will add a link to your website, which can help improve your search engine ranking and drive traffic to your website.

Another platform you can use for link building is social media. You can use social media to connect with potential customers and promote your business or website. For example, you can post links to your articles on Twitter or Facebook. You can also use social media to connect with other companies and websites in your industry or niche. Social media is king at HowTo.agency:

The Bottom Line

Even now, link building is still an important part of SEO. By understanding why it’s important and how to get started, you can create a successful link-building campaign for your business or website.

Remember, Google Maps and other platforms can also help you get more links to your website. Don’t forget to take advantage of these platforms as well.

By following these tips, you can make sure your link-building campaign is successful and that your business or website gets the exposure it deserves.

Great- you’re campaigning your business with link building now! We want to help you acheive your business goals in other ways, too. Reach out today to book your time on the Meet the Experts podcast. Get your name out there!

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