HowTo.Agency Blog

Here is where we will teach you all about small business digital marketing. From Social media tips and tricks to improving your online reputation, this will be the resource you keep coming back to.

Why Press Releases are Essential to Every Business in 2021

Why Press Releases are Essential to Every Business in 2021

Press Releases Can Increase Sales in Your Business. A press release can do a lot of good for a business. But perhaps the benefits business owners may love the most is that they can increase the sales in any business. And that’s the main reason why so many business owners invest in them. So how can press releases do this? They do it by allowing businesses to promote their new products and new services offered. By simply getting the word out, (something many businesses struggle with) that alone can increase sales and get more business through the door.

What Will Digital Marketing Look Like in 2021?

What Will Digital Marketing Look Like in 2021?

As 2020 winds down in the next couple of months, there are still a lot of questions that we can’t answer. How soon until there’s a vaccine for COVID-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID-19 cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape.

How Chatbot Marketing Works 101

How Chatbot Marketing Works 101

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create. That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business. By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.

5 Creative Ways to Use Facebook Messenger to Promote Your Business

5 Creative Ways to Use Facebook Messenger to Promote Your Business

Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favorite ways to connect with existing and potential clients on social media. There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more. Not convinced? Here are some numbers that might do the trick.

How to Target Local Customers Using Geolocation Marketing

How to Target Local Customers Using Geolocation Marketing

Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.

5 Tips to Get the Most from Your Local Business Blog

5 Tips to Get the Most from Your Local Business Blog

Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you.

Why Building Authority is the Secret to Online Success

Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know:

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