Here is where we will teach you all about small business digital marketing. From Social media tips and tricks to improving your online reputation, this will be the resource you keep coming back to.
As a small business, it can be hard to designate time and energy to create content for your audience. But the fact is, one of the best ways to raise awareness about your business and grow your customer base is through content marketing. The good news is you don’t need to be an expert in content marketing to produce engaging content. Today, there are plenty of content marketing tools available to help you achieve your goals. Ongoing content marketing will improve traffic on your website and social pages, converting more of your audience into active customers. With tons of content marketing tools out there, we’ve done the heavy lifting to help identify the tools worth investing in. Here are the top 10 content marketing tools of 2021 to escalate your content to the next level and help you become the content connoisseur for your business:
We all know that small business owners face immense challenges every day. While many are solved with relative ease, solving the issue of generating traffic – both online and in-person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you deserve.
The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again. Here, we reveal important ways to generate repeat customers, so you can even possibly see familiar faces return next week!
A Guide to setting up Online Orders for your Small Business. Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses. With more and more customers seeking contactless and virtual methods of payment, not adapting to the new normal is hurting your prospects for growth. That’s why you need the perfect online ordering system. If you’re the proud owner of a brick-and-mortar store, this article is about setting up systems to allow your customers, new and returning, to purchase from you virtually without the pain of visiting the physical location. Before you an online ordering system to implement into your online presence, it’s important to understand what we’re looking for.
Press Releases Can Increase Sales in Your Business. A press release can do a lot of good for a business. But perhaps the benefits business owners may love the most is that they can increase the sales in any business. And that’s the main reason why so many business owners invest in them. So how can press releases do this? They do it by allowing businesses to promote their new products and new services offered. By simply getting the word out, (something many businesses struggle with) that alone can increase sales and get more business through the door.
As 2020 winds down in the next couple of months, there are still a lot of questions that we can’t answer. How soon until there’s a vaccine for COVID-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID-19 cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape.
Guilford Merchant's Association Digital Marketing Institute series Part 2: 5 More Facebook and Instagram Strategies for Maximum Engagement
Guilford Merchant's Association Digital Marketing Institute series titled "Top 5 Strategies To Outsmart Facebook's Algorithm"
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and complicated.
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create. That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business. By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.
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