Here is where we will teach you all about small business digital marketing. From Social media tips and tricks to improving your online reputation, this will be the resource you keep coming back to.
As 2020 winds down in the next couple of months, there are still a lot of questions that we can’t answer. How soon until there’s a vaccine for COVID-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID-19 cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape.
Guilford Merchant's Association Digital Marketing Institute series Part 2: 5 More Facebook and Instagram Strategies for Maximum Engagement
Guilford Merchant's Association Digital Marketing Institute series titled "Top 5 Strategies To Outsmart Facebook's Algorithm"
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and complicated.
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create. That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business. By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.
Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favorite ways to connect with existing and potential clients on social media. There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more. Not convinced? Here are some numbers that might do the trick.
In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, which means we need tools to help manage our assets, collaborate, and connect. With that in mind, here are some of the best tools available for working remotely, now and in the future.
In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you get that will determine the success of your business. Conversions are the name of the game.
Guilford Merchant's Association "Teach Me Tuesday series titled "How Small Businesses Can Overcome Digital Marketing Overwhelm"
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business survives, it will be because your products and services were kept relevant to your customers.
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