How to Double Your Conversions with the Same Amount of Traffic

How to Double Your Conversions with the Same Amount of Traffic

How to Double Your Conversions with the Same Amount of Traffic

In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature.

Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you get that will determine the success of your business.

Conversions are the name of the game.

And guess what? I have good news for you. You can stop beating your head against a wall trying to figure out how to get more people to your site. Instead, I’m going to show you how to take the traffic you already have and increase your conversions to grow your business.

Buckle up and let’s hit the road! (Sorry, I couldn’t resist.)

Simplify Your Forms

There’s lots of evidence showing that simple forms get more conversions than complex forms. In fact, removing a single field from your form could boost your conversions by as much as 26%.

As of 2020, the average number of fields for online forms is five. I recommend paring your forms down to include only the information you need. In many cases, you will need only the lead’s email address and first and last names.

That said, you shouldn’t hesitate to ask for additional information if it is necessary. The idea is to make your forms easy to complete to minimize the risk of a potential lead becoming annoyed and navigating away before they have submitted the form.

Add a Pop-Up to Your Site

Pop-ups have a bad reputation, but I think it’s largely an unfair reputation. Why? Because some annoying folks overdo it, setting up repeated and intrusive pop-ups that lead to frustration and irritation.

The key is to add a single pop-up to encourage people to sign up for your list or fill out a lead form. You should time it to appear 30 seconds or a minute after a visitor lands on your page. That way, they’ll have time to read some of your content before it appears. An alternative is to trigger the pop-up when a lead scrolls to a certain point on your page.

You should test multiple offers to get people to fill out your lead form and then stick with the one that gets more conversions. Also, make it extremely easy for people to close out of the pop-up, but make sure to have a static call to action on the page where they can get your offer later if they want to.

Eliminate Excess Content

A lot of businesses make the mistake of using the “everything but the kitchen sink” approach to web design. They have a lot of bells and whistles on their landing pages and they don’t realize that much of the content serves as a distraction from the main objective: conversion.

The best way to identify content that’s not serving your goals is to use a heat map or a click map. You’ll be able to spot the sections of your page that aren’t grabbing visitors’ attention.

The goal should be a simple, focused page with a clean, easy-to-navigate design. Making simplicity your target will make it easier for potential leads to learn what they need to know about your product or service and to get to the point where they’re ready to fill out your form.

Add a Third-Party Signup Service

You have probably noticed that a lot of websites have an option allowing visitors to sign in using a third party. The most common options are Facebook and Google.

I understand the desire to have customers create a unique log-in for your site but allowing them to use an existing account to sign in removes a potential obstacle to conversion. 86% of web users say they’re bothered by having to create a new account.

Social log-ins simplify the conversion process. You can add a social log-in using a simple plugin such as Facebook Login to your WordPress site. Research shows that using social log-in can increase your conversions by up to 20%.

Improve Your Call to Action

There’s nothing wrong with a simple call to action. After all, “Sign Up” and “Subscribe” can get the job done. The problem is, they’re just not exciting.

One easy way to increase your conversions is to spice up the calls to action on your site. Here are some suggestions and statistics:

  • Turning your CTA from a link to a button can increase conversions by 45%.
  • Adding an arrow to direct people to your CTA can increase click rates by 26%.
  • Using first-person wording (Schedule my free consultation) can increase conversions by as much as 90%.
  • Putting your CTA below the fold (meaning below the part of the page that visitors can see without scrolling) can increase your conversions.

One explanation for the last statistic is that people prefer to learn as much as they can about an offer before completing a form.

Address Potential Objections

It’s a marketing truism that your content must overcome obstacles in a potential customer’s mind to make a sale. That’s just as true when the goal is conversion as it is for sales.

Ask yourself what the most common objections to filling out your form are. Some may be solved by programming – for example, by reducing the number of fields in your form. However, some may be issues that you haven’t addressed on your page.

Here are some examples of what may need to be overcome:

  • A price-related objection by offering a money-back guarantee.
  • Fears about a product’s effectiveness by adding reviews and testimonials to your page.
  • FOMO objections by comparing your product directly to other options on the market.

You get the idea, I hope. The more you can do to alleviate potential concerns upfront – before a potential client completes your form – the more likely it is that you’ll see a jump in your conversion numbers.

Does any of this mean that you shouldn’t try to attract more traffic? Of course not. But you may find that you get better results if you use the methods I’ve outlined here to convert more of the traffic you’re already getting.

At JVI Mobile, our favorite saying is conversations create conversions! Fill out the form below to start a conversation with us about how we can get you more conversions,

Keeping Your Business Relevant During the COVID-19 Pandemic

Keeping Your Business Relevant During the COVID-19 Pandemic

Keeping Your Business Relevant During a Pandemic

There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases everywhere are increasing exponentially and in a short time, we’ve gone from business as usual to sheltering at home.

For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business survives, it will be because your products and services were kept relevant to your customers.

The answer for most businesses is going to require creative thinking. Here are some tips to help you find your relevance and maintain your audience during the global crisis.

Start with Your Customers

In a time of uncertainty, it’s always a good idea to let your customers lead the way. Ask yourself what your customers need from you right now – and what they’ll need from you a month from now. Better yet: ask your customers what they need.

While there’s tons of stress involved in running a business during a pandemic, it’s important to remember that we have resources that are still available to us even if our offices and stores are closed. We have the technology to help us keep in touch with our audiences. That’s not a small thing.

Your customers may need you to deliver services in a new way. They may need your services or products to adapt to their current situation. You won’t know unless you ask.

Embrace Creativity to Retain Your Customers

Once you know what your audience wants, it’s time to figure out how to adapt your business to stay relevant and provide it. The answer may be an obvious one. For example, many restaurants have transformed into takeout and delivery services. Diners may not be able to come in and sit down, but people still want to support their favorite eateries.

Here are some other suggestions that may inspire you:

  • Fitness trainers can do Skype or streaming classes. A great example comes from the martial arts community, where schools have been agile at switching to virtual classrooms to keep their students engaged.
  • Consultants, including personal coaches, lawyers, and financial consultants, can offer Skype or Zoom sessions in lieu of face-to-face sessions.
  • Some businesses (think electricians and plumbers) may be able to keep working with proper protective gear, including masks and gloves.

Keep in mind that you don’t need to figure everything out on your own. There’s help available.

Prioritize Safety

No business will survive the current crisis – let alone stay relevant – that doesn’t take the situation seriously. This is not a time to take the pandemic lightly or act as if the safety of your employees and customers doesn’t matter. People are being hit hard by an ever-worsening reality and they won’t thank any business that’s dismissive of their fears.

Some things you can do to show you care and that you take your customers’ health and safety serious include:

  • Posting a statement on your website and on social media outlining the precautions you are taking to minimize the risk. Here’s a good example from Target. You’ll notice that they’ve talked about what they’re doing to help employees, new cleaning procedures for their stores, precautions for product pick-ups and deliveries, and their community efforts to help people impacted by the pandemic.
  • Offering deals on your products or services that are specifically helpful to people at this time. That means being creative and being mindful of the needs of the people you serve.
  • Avoiding anything that seems opportunistic. Of course, you are worried about the survival of your business, but showing empathy to the very real concerns of your audience won’t help you survive.
  • If you have clients or customers that owe you money, work with them to create payment plans if they ask you to. It’s natural to be concerned about cash flow but pushing people who are worrying about their own financial futures won’t make them pay you more quickly. In fact, it may make them avoid you. Be compassionate and you’re more likely to get paid.

In other words, you should market and advertise, but it’s essential to do it in a way that’s relevant to the current circumstances and shows your audience that you care.

Embrace the Uncertainty

Uncertainty can be difficult to cope with, but the truth is that none of us knows what tomorrow will bring – or next month, or the month after that. Despite hopes that social distancing would be a temporary measure, the rising number of cases suggests that we’ll be battling this virus and its devastation for a long time.

One difficult decision that’s on the horizon for some businesses is the need to lay off employees. If you can’t meet your payroll, then it’s best to lay people off now and file a claim with your local department of labor or unemployment office. When you file as the employer, you’ll be smoothing the way for your laid-off employees to collect unemployment benefits.

The businesses that will survive this crisis are the ones who manage to maintain their agility in the face of seemingly insurmountable challenges. As a business owner, you’ll need to lead your employees in a way you never have before, providing steady guidance and reassurance even if you’re filled with doubt.

Take Help If You Need It

Finally, and this is important, don’t hesitate to take help from any source that will provide it if you need to do so. You should be aware that the Small Business Association is providing disaster loan assistance to qualifying companies. You can learn more here.

Not every business will survive the COVID-19 pandemic. The ones that will are those that listen to their customers, get creative, and find ways to stay relevant. It’s going to be a long road, but your business can get through with some hard work and luck.

*EXCLUSIVE LIVE WEBINAR* — Make your social media vision 20/20 in 2020 with the L.E.N.S. Method

Develop a crystal clear 20/20 vision for your social media with the L.E.N.S. Method during our webinar.

On Tuesday, March 17th at 15:00 EDT, JVI Mobile Marketing is hosting an exclusive live webinar for small businesses.

Here's what you'll learn when you register for just $27.00…

What Social Networks Should I Even Be On?

Many small business owners don't even know what networks to post to, how to use them, or if they are even relevant to their industry and customers.

When Should I Be Posting?

The best times/days to post (Here's a hint: other things are more important).

How To Tap Into An Endless Supply Of Great Content

Don't ever get stuck wondering how you are going to come up with content again! We will show you some great places to find amazing, relevant content to post and how to schedule it all!

How To Save Time With Automation

One of our clients saves nearly 20 hours per week by delegating a task and automating it using a really neat software tool.

What Should I Be Posting About? (The Million Dollar Formula)

You will learn that you not only have been posting the wrong things too often but what to post about instead that will drive your engagement through the roof!

How To Create Eye-Catching Images… Without Photoshop

Learn about the simple tool we use to create compelling, eye-catching images in any size for any platform in just a few minutes!

There are only 100 spots for this webinar, so they are guaranteed to fill up quickly. Make sure you sign up today and arrive on time so you can lock in your spot for this extremely valuable webinar!

Who's Hosting This Webinar?

Jay Vics, webinar presenter
CEO/Founder of JVI Mobile Marketing, Jay Vics

Jay Vics is a "Serial Entrepreneur". Sometimes a new idea will wake him up at midnight and until he draws out the steps necessary to bring it to life on paper, he cannot fall back to sleep.

He has worked in the fields of web development, sales and marketing, and business development for his 20-year career.

Additionally, Jay has landed coverage in print and broadcast outlets around the world, including USA Today, Fox, CBS, NBS, ABC, and more.

He is married and is the proud dad of his daughter and also "dog father" of two amazing pups. He enjoys the occasional escape from small-town living to visit some city life.

He's looking forward to teaching you everything you need to know about social media on March 17th at 3:00 EDT. See you at the webinar!

Hello small business owner!

Hello small business owner!

We aren’t quite ready to go just yet, but if you would like to learn a little more about JVI Mobile, you can do so at the following locations:

www.jvimobile.com – This is our main company website providing information, resources, software, and tools for small business success online.

www.jvimobilemarketing.com – This is our partnership area. All of the services on this site(except for logo design) are 3rd party offerings that we sell and manage for you. Think of us as your project manager and the main point of contact while someone else handles fulfillment.

Digital Marketing Assistant – The official HowTo.Agency Facebook group. A place for small business owners on Facebook to learn, network, and have fun while they slowly take over their local markets!

Estate Sale Marketing System – One of our highest producing services is our Estate Sale Marketing System. We help estate sale companies drive more eager buyers and traffic to the sales they host utilizing a multi-technology system that performs better the more you use it.

MySoPro – Ever heard of Hootsuite? It is a social media monitoring and scheduling program. MySoPro does that, but also so much more! We have a built-in image creator as well as a content research tool so you can schedule and share the hottest industry-related content available. It’s as if Hootsuite, Canva and Buzzsumo had a baby. Oh, did we mention it’s free forever? (There is an optional Pro Plan, but you may not need it)

JVI Mobile Reputation Management – SaaS(Software-as-a-service) subscription for helping you turn your customers into sharable, positive reviews on autopilot. Recently, one of our clients got over 40 reviews in 3 weeks to his Google My Business Listing! (And they were all 4 and 5 stars from recent customers)

Shop.jvimobile.com – Our online store offering several of our past and current training and courses. Much of this content is relevant to HowTo.agency, so if you really want a sneak peek at some of the programs we are offering, head on over and browse around.

What are Messenger Bots, and Why Do Local Businesses Need Them?

What are Messenger Bots, and Why Do Local Businesses Need Them?

Messenger bots have been taking the online marketing world by storm for years now. But what are they? And does your local business really need them?

Messenger bots are robots that can carry on a conversation with a customer. They interact with them just as an actual human being would. They can handle small customer service tasks, process payments, book reservations, and more. Online users are already becoming familiar with these types of bots every day. They appear on so many websites in the form of chatbots that pop up when a user lands on the site.

Messenger Bots

Messenger bots are different than these chatbots though. This is because they don’t appear on websites but instead, inside messaging apps such as Facebook Messenger. Facebook is the largest of the messenger bot market. They are also in Twitter, WhatsApp, and more.

Whenever a customer wants to message your business through these apps, the messenger bot will appear. The customer will then subscribe to speak to the bot. If your local business doesn’t currently have one, you could be missing out.

The biggest reason for this is just that – so many local businesses are using them! And that includes your competitors that may be just down the street, or just around the corner. If you’re not, and the competition is, customers may decide to leave your company when they can’t get a hold of you right away, but there is always someone (or something) to talk to them at the competitor.

Local businesses that don’t begin using messenger bots now are simply going to be left behind. It’s said that by the year 2020, and that’s not too far off, 85 percent of business to customer interactions will be done with no human interaction at all. At that time, there’s no telling just what messenger bots will look like, interact like, and what other advancements will be made.

Local business will do much better getting in on this trend now instead of finding out too far down the road that they waited too long.

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